If I coldly ask them to buy , too often I will get zero sales because I ask too much effort from users who don’t know me,
on the contrary, if I coldly propose free content in exchange for just their email , too often I will get leads of very low quality and very far from purchasing .
And the real secret is to find the
RIGHT measure in requesting the right effort for the right action (follow by the right OFFER). This is where the game is play.
And so for example :
If you sell training courses you can offer free content that introduces you to the cold audience , which will be follo by a correct sequence of emails that propose with A LIMIIME OFFER the purchase of a paid course at a price that is not perceias too high by those users at that moment,
If you sell mosquito nets you can
Propose to request an inspection to take the measurements of the windows and then make the estimate , thus requiring the user to make the “effort” of receiving a technician at home in order to avoid wasting time, collect estimates and be able to present your product in the best possible way.
If you have an e-commerce you can
Offer free content that presents your products and which is followed by an email sequence that offers a discount Zalo Database code for the first purchase ,
if you have an e-commerce you can directly propose a temporary discount coupon for the first purchase , with an email sequence that, after downloading the coupon, explains to the user why they should buy from you instead of from competitors .
What is the right strategy for your case?
It DEPENDS on how urgent Lead Generation with Google Ads: How to Triple Revenue by Halving Cost Per Lead the need felt by your user is. It DEPENDS on how strong your We hear more and more about how important videos are to spread content and information about our company. In other articles. Such as the one about SEO for ecommerce . But how do you do SEO for YouTube .But the HOW comes after the .
