According to Kantar’s survey , 96% of Taiwanese respondents. Aged 15 to 49 use OTT platforms (over-the-top), and each person. Watches an average of 3.2 different audio and video platforms, and most viewers. Use mobile phones, 3 types of electronic devices including Connected TV (CTV for short) and tablets can be used to catch up on dramas across devices. This shows that consumers not only like to watch dramas, but also watch content across platforms and devices. In order to ensure that the brand maintains high visibility in this diverse viewing habit, digital communication strategies must be synchronized with the behavior of the target audience, grasp every touch point with the audience, and achieve a comprehensive layout across platforms and devices.
In Taiwan, YouTube usage rate reaches 94%, making it the most popular OTT platform. Other popular platforms such as Friday Video, LineTV, iQiyi, Netflix and KKTV also have a wide user base. Together, these platforms form a rich and diverse viewing options, meeting the needs of consumers to watch dramas across platforms, and becoming a must-have for hoteliers. Comprehensive coverage of audio and video advertising.
Cross-device remarketing makes brand advertising a constant presence in daily movie watching You Must Prioritize
Cross-device remarketing of video ads is the best way to penetrate into consumers’ daily movie-watching routine! Audio-visual advertising can not only attract audiences on big screens (especially CTV), but can also use AI technology for precise delivery across devices and platforms. After the audience watches the audio-visual advertisement, AI can tailor the advertising content according to their preferences and viewing habits, and deliver it across devices to CTV, mobile phones, tablets, laptops and other electronic devices where the audience watches movies, so that the brand information can be seamlessly integrated into the audience’s mind. Achieve all-round coverage for your movie-watching journey.
For example, if your marketing goal is to attract America Cell Phone Number List families who are interested in traveling to Japan, when viewers are watching popular Japanese animations on connected TVs at home, you can place relevant “Japan Travel Guide” audio-visual ads introducing attractions, such as Hokkaido’s Beautiful views, Tokyo’s popular attractions, and more. Then, when these viewers use their mobile phones or tablets, they will see more specific travel itinerary recommendations or special offer information, motivating them to make immediate travel orders across devices.
Overlay audio-visual advertising creativity to deliver highly interactive travel advertising supported by accurate data
In 2024, YouTube saw the proportion of people China Business Phone List interacting with. QRcodes on CTV devices double . Utilizing this interactive data for cross-channel customized. Remarketing can achieve the ubiquitous trend effect. Of your brand advertising, maintain audience share of your brand and interest. In travel destinations, and thereby increase the conversion rate.
Take Appier’s exclusive L-shaped frame interactive. Advertisement as an example. This innovative advertising format can significantly increase the interaction. Rate between viewers and advertisements, and effectively deepen the marketing funnel.
