The advertising crises of a few years ago related to programmatic advertising and what was happening with certain content channels put on the table the importance of using secure services. The major programmatic environments, the web giants, were quick to create tools and reassure advertisers. The latter did not want their ads to appear next to toxic content, as had been happening, and they were looking for certainties that the messages would only appear in safe spaces. Even so, and due to Greece Mobile Database the many protection measures that these platforms have put in place, since then different crises and different scandals have occurred related to where the ads were served and how. This has reinforced the interest in safe spaces: the media, especially those of reference, have established their image of safe advertising space. 
However, its potential is not only in terms of security, since advertisers know that their messages will not be sneaked in with highly toxic content, but also in terms of brand image. Premium media have an impact on Brother Cell Phone List the perception of the brand, the memory of the campaign and even the purchase intention. The latest study on this issue has been conducted in Australia and has shown that premium environments enhance brand recall and that the context in which ads are served matters. In general, the researchers determined that premium spaces are able to double the brand recall and the momentum generated by the ad, compared to what the campaigns served in the environments of programmatic advertising achieve.
The specific and disaggregated data from the study reinforces this potential of premium media compared to the general environments of online advertising and the giants of programmatic. Thus, the study indicates that the spontaneous recall of the brand that is advertised is 2.4 times higher and the boost given to the brand is 1.6 times higher. Even the environment improves the data for those who buy little advertising space and are not always present in consumer advertising environments. Positioning yourself in a premium environment on display and short videos leads to a three-fold increase in brand recall compared to what happens when advertising is done on non-premium sites (here, so to speak, the study puts the ‘common’ websites) .
In video, ads in premium spaces win even on Facebook, if you compare data, eliminating the use of first-party data to segment ads from the equation. The memory is 1.8 times higher. Why is this happening? The key is in the halo effect , which leads to the channel in which the ads are served spreading properties to the advertising. A study from a few months ago already indicated that the medium in which the ads were served changed the perception of advertising brands in terms of trust and even engagement. A reliable and premium medium increased confidence and made those products more likely to be tried.
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