A tool that allows you to find out what the target audience is in for a specific product. The service helps entrepreneurs and marketers place ads, develop website structures and think about publishing plans. We tell you what data to get and how to get it. Click statistics for a specific phrase are called “query frequency”. Frequency of requests in Frequency of requests to “buy laptop helps solve the following business problems. Collect semantic core. It is necessary to make the website useful and convenient for the target audience: develop a clear structure and fill resources with relevant material. More information about collecting semantics is described in the article. You also need a semantic core to launch contextual advertising.
The collected words and expressions are displayed in the ad
There are several ways businesses can engage with users on Telegram without violating its privacy policies: Channels are a one-way Telegram Database Users List communication tool where businesses can broadcast messages to an unlimited number of subscribers. Telegram does allow users to find each other via phone numbers if they are mutually saved in contacts.
campaign settings in Yandex Direct. When users enter these or similar phrases in Yandex Search, they may see your ads in the search results. Read more about how contextual advertising works in the article. Conduct market research. For example, assess the audience’s interest in a certain product and decide whether to add it to the product range. You can also track seasonality and find out the regions where the product is most often searched. For in-depth research, another tool is useful – “Query Selection and Market Analysis” in Yandex Webmaster: Find keywords that will help increase the visibility of your website and assess its potential. Data on demand, clicks and competition will help you choose keywords for website development. Analyze pages that are already popular for target queries in search. Study the web resources of market colleagues and learn from their experience
It is important to check the information in conjunction with the data of analytical systems:
When you enter a phrase, you will see statistics of queries divided by time and region, as well as popular queries. Let’s take a closer look at the information in different tabs. Dynamics The tab contains a graph of the frequency of requests divided by month, week or day, depending on the specified settings. Below the graph there is a table with the following information: Month, week or day Number of requests in a given period Share of all queries entered in Yandex search in the specified period Query statistics in the section with query dynamics Trend data is useful if you need to understand the seasonality of your business. The graph clearly shows how interest in a particular topic changes over the course of a year. Important: Information in the Dynamics tab is available from 2018 onwards.
Regions This section helps you understand
The popularity of phrases in internet-marketing-what-it-is-and-how-to-use-its-tools a particular region, which is very useful. . It shows the ratio of the share of the selected query in the region to the share of all queries in Yandex search. A value of 100% means that the location does not stand out in terms of interest level.
To do this, click on All regions and select
Checkboxes next to the required cities and regions. Select region Set region on the Query top tab Features available in all tabs Sort by device. Information can be filtered by the device from which the request was made. Above the frequency table there are the Desktop, Smartphone, Tablet tabs. In Select device Request breakdown by Yandex Downloading data. If you click on the Download button, any tab key query statistics will allow you to better understand your target audience in order to improve Phone number Hong Kong your product or determine the best marketing campaign settings in Yandex Direct. For example, if users often search for information on mobile devices, you can set up targeted ads on smartphones and optimize the mobile version of your website. The word order can be arbitrary Operators used to fix word forms
Operators Operator what is the word order in a phrase
Taking into account word forms and stop words Operator what Fixes the number of words in a query Operator used fix the number words Operator what is Captures stop words, such as functional parts of speech and pronouns Operator used to force stop word. Groups words if the query is complex. Helps you see the overall frequency of similar queries. Synonyms are enclose in square brackets and separate.
One of the parts of this product line is cacti and succulents
From the information in the “Top queries” tab, one of the top queries is related to watering cacti. This means that people are interested singapore number in this topic – it can be discussed in more detail in an article or video. Frequency of the query “watering cactus” in requests to water the cactus Example 3 A company.
For example, with the query “Napoleon” they searched for
Information about cakes and emperors. If you are planning a promotion, it is important to keep in the ambiguity. Otherwise your ads may be display for irrelevant queries. To avoid this, it is better to include only phrases that are clearly related to your topic in your campaign or use negative keywords. Ignore seasonality. The demand for goods and services depends on the time of the year, holidays and other events. This factor be taken into account when developing advertising campaigns and allocating budgets. If your business has a strong seasonality, you will only have a full understanding of your requests when the season approaches. The charts in the “Dynamics” tab will help you check seasonality.
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