What is it and how to apply this sales technique [Examples]

The AIDA model in marketing is one of those classic methods that is still really useful today. In fact, the AIDA method is one of the first copywriting techniques to be invented. Today it is still used both to write sales pages, emails and advertisements. So if you think the AIDA technique is out of date, I personally think it is still just as effective. sales technique In fact, it can be directly related to a sales funnel and to the phases of the purchase process. For this reason, I am going to explain how to apply it in different digital marketing strategies. You may also like most effective techniques to sell on Facebook How to create a TOFU, MOFU and BOFU conversion funnel

What is the AIDA method?

But don’t be fooled by the year. It is a really effective technique. And not just for sales pages and emails. When it comes to making ads, copywriting for Facebook Ads is really important for people to click. Then I’ll show you several examples so you can see the potential. How does the AIDA method work? In order to understand what the objective of the AIDA method is, the first thing to do is know the consumer purchasing process . The process of buying a Laboratory Equipment & Supplies (Whol) business client is the process through which he goes from when he realizes that he has a need until he solves through the purchase of a product and / or service. The process is made up of four stages that are: Awareness (the person realizes that they have a problem,

How to apply the AIDA model in marketing

By now I think it will be clear to you what the AIDA method is for. But the most likely thing is that you are asking yourself: «OK, the theoretical part is very clear, but how do I apply this marketing technique? That is my goal for now. Teach you how to work the 4 phases of the AIDA model in depth. Attention More and more advertising impacts to which we are subjected in our day to day. What if advertising on social networks , ads in Google Ads, email marketing campaigns, etc. So getting people’s attention and getting them to notice our value proposition is essential . If you can’t get people’s attention, you’re not going to sell. For this, it is essential to know what is the motivation that leads a person to make a purchase.