What is a Tripwire in Marketing and what is it for [Examples]

This is the goal of the tripwire funnel. Offer a product and / or service at a very low price to people who have just subscribed to your database. To do this, you will only need to invest in Facebook Ads and have a well-oiled sales system. Do you want to know how to get it? You may also like: What is TOFU, MOFU, BOFU and what are they for How much does a freelance Digital Trafficker earn What are you going to learn in this article: What is a tripwire in marketing? That is sold to new subscribers through the mail (when they subscribe) with the aim of financing advertising campaigns. Its main objective is not to make a profit , but to finance lead capture campaigns. All people are not equally prepared to make a significant investment. And selling on the internet is based on trust.

Characteristics of a tripwire product in marketing

Almost all profitable businesses on the internet have a main offering. The problem is that not all people are willing to make that investment at the minimum of knowing us. Before they need to trust us and understand that we are the best solution for their problem. And that is precisely the goal of this sales technique. Tripwire Funnel Example Example of a complete sales funnel with a tripwire Make an offer at a reduced price to help customers break purchase fear and build trust. In a nutshell. If we offer something of value and low cost, they Public Relations Counselors business email list will be more likely to buy the main offer. Because if they buy once, they are much more likely to do it more times. Characteristics of a tripwire product in marketing For a tripwire to be effective it has to fulfill a series of characteristics.

What is the best place to present the OTO?

In this case, the OTO is offered once the person who reaches the lead magnet page leaves their data. By leaving your details, you are redirected to the ” confirmation page” in which you are reminded that you have to review and accept the email. Once confirmed, it will take you to the ” thank you page” where you have another chance to buy your irresistible offer. Personally, I prefer to show the OTO on the final page, the thank you page. When doing it in the “Confirmation” the probability that they will not confirm the mail is much higher. Remember that the goal is to get that person’s data. Tripwire Funnel Types There are different types of OTO, depending on your business, some may be more effective than others. The most common are the following.