What is a Media Buyer and what are its functions [Examples]

Today they are two terms that are being heard more and more. They are not really new, but for a number of reasons they are more on everyone’s lips every day. Nor does it surprise me, It is a profession that is increasingly in demand by companies and with a good salary. Something that makes it a really interesting specialization. That is why in this article I am going to tell you. What a Media Buyer is and what its functions are. You may also like: What is a Digital Trafficker and what are its functions What is the salary of a. Digital Trafficker in Spain What are you going to learn in this article: What is a Media Buyer? Differences between Trafficker Digital and Media Buyer, What does a Media Buyer do and what are their functions?

Differences between Trafficker Digital and Media Buyer

You may be wondering what the differences are between a Digital Trafficker and a Media Buyer . Many will tell you that the Trafficker is the one that is mainly responsible for advertising on social networks . While the Media Buyer does it on all types of platforms such as Google Ads, Twitter Ads and obviously Facebook and .The reality is, no . Both figures perform the same functions, only that the Media is a more well-known term at the agency level. While the Trafficker is the most widespread. In the end, both are responsible for buying traffic to increase the Veterinarians business email list visibility and conversions of a brand. What does a Media Buyer do and what are their functions? What differentiates an Expert Media Buyer from one who is starting in this profession is the strategic part. The traffic buying specialist also has to know about sales funnels and other related areas.

Main types of Media Buyer

It is responsible for buying traffic on Google Ads and its entire ad network. Be it the Search Network part, Google Display or YouTube Ads. This profile is also known as an SEM specialist. Media Buyer specialized in Social Networks It is mainly responsible for the social ad campaigns on the different platforms. The most common are Facebook and , but it can also be on Twitter and LinkedIn. The latter is going to be more and more interesting and there are few professionals who know how to invest with strategy. Media Buyer specialist in local businesses When promoting a business on the internet it is also essential to have a strategy. Normally the campaigns are aimed at getting data from interested people. So the business later has a good system to close the leads. Otherwise they will get cold and the campaigns will not be effective.