The short video and photo platform Instagram announced that it will offer brands the ability to create ads that will be displayed between Stories. We tell you which are the first companies to be announced Tunisia Phone Number List in Mexico. Five months ago, Instagram introduced Stories, an option to post photos or vertical videos that disappear in a day, a feature totally inspired by Snapchat, the app that became very popular last year. The strategy has worked well for the Facebook company and they will now monetize it. In an interview for Merca2.0, Jim Squires , director of Market Operations for Instagram, pointed out that Stories has more than 150 million users a day. “In the last three months, 50 million users started using it,” he says.
Squires says that the percentage of users who follow brands on Instagram grew to 70 and that a third of the most viewed content is produced by businesses. In the case of Mexico, the first advertisers to participate in Stories will be Coca-Cola and Netflix. In the United States, there will be around 30 brands such as Nike, Airbnb and Capital One. In the Mexican Republic, 55 percent of users believe that Instagram is a good place to discover brands, according to a company spokesperson. Regarding the content that is most Phone Number List successful for brands on Instagram, Jim Squires gave Mercedes Benz as an example, which uses Stories to show from the cameras of a photoshoot and in the feed puts the photo of the result. “We also see brands putting one-day promotions on Stories. They capture more spontaneous moments and are a highlight that adds to the feed, ”he adds.
Another novelty that Instagram presented this Wednesday is the possibility of seeing insights of the Stories that are published, where CMs will be able to see data about what their followers do, such as impressions, reach, replies and outputs. Last December, Instagram announced that it exceeded 600 million users, that is, it gained 100 million in less than six months. Credit Suisse estimates suggest that Instagram’s revenue this year will be more than $ 5.3 billion.
