If everything goes smoothly (and let’s be clear, there is work to be done) all you have to do is close the deal with whoever is asking to buy .
The steps of the Per Corso Perbe llini Webinar Funnel
Let’s now see how we structured the Webinar Funnel for Perbellini Academy.
Step 1: Get People to Attend the Free Webinar
The value scale of Perbellini Academy starts right here: the Webinar presenting the photography course.
Here is the landing page we prepared to advertise the event:
since users “pay” with their time by attending the webinar for an hour.
The effort is rewarded by the high-level Women Phone Numbers content shared by Luciano: a concentration of advice, suggestions and experience in the field, difficult not to appreciate if you are a photography enthusiast.
This mechanism perfectly reflects the principle of reciprocity theorized by psychologist Robert Cialdini: when we receive something of value, we feel “obliged” to reciprocate the gesture.
If you provide valuable content, that is, content that somehow “helps” your users, it is quite easy to predict that when they need to purchase your product/service from someone, that someone will be YOU.
Step 2: Invite new contacts to join the community
While we were waiting for the Webinar, we invited people to join the client’s Facebook group: “ Travel Photos: Behind the Scenes ”.
At the beginning, this group was mostly populated by Luciano’s content.
Subsequently, the students began to spontaneously share their shots with other users.
This dynamic not only created a strong connection between community members, who exchanged tips and tricks on how to improve their shots, but also provided powerful social proof for new course buyers.
The photos shared by users are in fact concrete proof that the course works and that participants are
satisfied with the results they are obtaining.
These testimonials. Generated by users Cracking the UK SMS Code: Unleashing the Text Messaging for Business themselves . Are perceiv as 100% authentic (and in fact they really are).
This is also an example of Cialdini’s social proof principle in action: we tend to do what we see others do.
Here, seeing so many people sharing . Their photos convinces new potential . Customers that the course is valid and useful.
