After Twitter shares reported a 10 percent drop on the New York Stock Exchange (NYSE) , analysts believe that the social network is betting on live video streaming to seek to monetize that content Cayman Islands Phone Number List and fill the gaps that the economic losses have left him. According to the Warrick School of Business, the bluebird has been betting since mid-2016 on BuzzFed or Bloomberg broadcasts on NFL or MLB seasons, as well as political shows.
Proof of this was in the last Super Bowl 51, where Twitter partnered with the NFL, whose transmission was seen by 3.5 million viewers on the social network. Of them, 55 percent were under the age of 25 and another 25 percent were international audiences. During the last quarter, Twitter streamed 6.6 million hours of video through Periscope. Analysts predict that the social network may have the same number of hours but through its platform in the first quarter of 2017.
Since the fourth quarter of 2016, Twitter increased its ad engagement by 151 percent, compared to the previous year, which the company said was driven by video ad impressions and insertions. The firm seeks to reverse its quarterly losses, coupled with the fact that in the Phone Number List fourth quarter of 2016 it only added 2 million new users, so the company now focuses on live video, because it offers advertisers the ability to reach audiences in the right context and at the right time.
For the Warwick Business School, Twitter “has no choice” but to invest in streaming because “they are running out of time” and the firm could begin to lose brand value, as happened at the time to Myspace. During the fourth quarter of 2016, Twitter created 600 hours of live video from 400 events, which saw 31 million unique viewers tuning in to various types of content, although that did not ensure that they would follow the broadcast for long.
