The webinar funnel, if well struct facilitates the purchasing process in a contr way, otherwise difficult to implement. Thanks to the webinar, the timo from strangers to appreciatpeople is ruc to one or two hours.
We askour client Valeria to explain what the Perbellini Course was and what the results of the Webinar Funnel strategy were .
Here is his testimony:
We have creat a training academy aim at
The Academy offers very high
Quality video courses. Luciano is a very good photographer, he has won many international awards, and this is not a given. The quality of our video courses is very high, Netflix level. Furthermore, we have creata well-studi value scale. We do not sell the first course at €5000, which would be too much of an effort for the customer, but there is a path that lets them start with a low effort, all studi.
What results have we achiev in this journey?
Well, I won’t go into the details of the numbers, but the growth has been truly exponential with crazy results. The whole process is structurlike a funnel.
It’s not that you buy a course and then Gambling Data USA decide to buy ten more, but there are various well-studsteps. There is a single access door and then, from there, you can continue with other courses, not with a fan choice like a catalog, but with very specific steps. This creates a real training funnel, both in marketing and content.
The gateway is a simple free webinar that attracts crazy numbers. We’re talking about 4,000 registrants per webinar , and those who go from the webinar to purchasing the course form classes of 200 people or more. This is an extraordinary result for the world of photography, where classes are usually made up of 20-25 people.
There are famous photographers who can’t get people to sign up for free courses and they ask us to share our students . Our course isn’t even free, so it’s amazing to see how the power of marketing and a struct process has rLuciano’s level of trust and authority. When Luciano recommends a colleague’s workshop, people sign up. It’s marketing that has creuthority, not just a simple sale of a course. ”
If you want to find out how Stratego SWAT can help you promote your business online through webinar funnels or other digital marketing strategies, contact us today!
What are the benefits of Webinar Funnel?
Among the main advantages of a Webinar Funnel strategy we can list:
Increase your potential customer’s awareness level in no time
It is clear that a simple webinar does not replace years of content creation, however it allows you to greatly shorten the tito increase user awareness and your authority in their eyes. You have the opportunity to show them that you know what you are talking about and that there are people who have ahe service or product and were happy with it.
Facilitating the negotiation for your offer.
What does this mean? That if a post-webinar sale is plannvia phone or email. This is facilita because potential customers arrive Track relevant conversions already . You don’t have to convince them too much of the value of your service. They have already had the opportunity to understand it. You simply have to close the deal.
A salesperson is much happier if they have to deal with such a customer, and the same goes for the entrepreneur. So the webinar funnel is a tool that can help salespeople and the sales department in selling .
