Six months after the coronavirus Barbados Email List pandemic loomed on the horizon, it seems clear that the so-called GAFA (that privileged club made up of Google, Amazon, Facebook and Apple) have not only not seen their Barbados Email List coffers depleted as a result of the crisis but that they continue subscribers to growth (it seems that homeless). While other «players» deal with the dramatic consequences emanating from COVID-19, these four large platforms «made in the USA» continue to channel advertising investment in full hands (to the detriment Barbados Email List of more modest companies).
The exceptional performance of the GAFA in Barbados Email List times of pandemic is decisively influenced by the fact that performance marketing and programmatic advertising (two disciplines in which Google, Facebook and company boast of being experts) are in the forefront when Barbados Email List budgets are tighter . During the first six months of the pandemic, the GAFA managed to boost their respective market shares and only the rising Barbados Email List star TikTok was able to watch them (more or less) from you to you.
While other smaller rivals have had to Barbados Email List fight over the last half year for every euro deposited in their accounts, the giants from across the pond have kept their phenomenal advertising machinery perfectly oiled. In the second quarter sale leads of 2020, Google suffered an 8% drop in Barbados Email List its advertising revenue , although analysts had made much bleaker forecasts. And the Google affiliate was quick to make clear that its ad business was Barbados Email List already on the road to recovery.
