The steps of the PerCorso Perbellini Webinar Funnel Step 3: Sell your first course
At the end of the Webinar – highly appreciated by the participants – Luciano presented a limited-time offer for his course, dedicated exclusively to members.
On the one hand, this offer has
A low price, and therefore not too much purchasing friction.
On the other hand, the limited expiration date pushes interested parties to buy quickly.
However, not all users buy immediately.
That’s why in the days following the webinar we scheduled a sequence of emails with the aim of staying in touch with participants and reminding them of the benefits of the offer.
Step 4: We promote the courses after the first one
What do we do with all the contacts that didn’t complete the purchase?
Do we lose them?
Absolutely not.
These are valuable contacts, as they have shown interest in the world of photography and even if they didn’t buy this time they might do so in the future.
This is another advantage of the webinar funnel: even if attendees don’t immediately become customers, they continue to be exposed to Luciano’s content, and may purchase later.
The Economic Results of Webinar Funnels
Here we come to the “meat”. Let’s talk about money.
What economic results did the Perbellini Academy Webinar Funnel generate?
You should know that this webinar has been repeated several times, in several editions, improving its strategy each time.
Here are the numbers:
Webinar Edition ADVERTISING Gambling Data China EXPENDITURE NEW CONTACTS ACQUIRED LAUNCH ROAS (€ returned for every € invested, counting only sales after the Webinar)
EARNINGS IMMEDIATELY AFTER THE WEBINAR TOTAL INCOME (counting sales in the weeks following the Webinar) TOTAL ROAS (€ returned for every € invested, also counting sales in the weeks
We started with a simple funnel, and gradually added complexity.
To give you some examples…
At first, the course could only be purchased via bank transfer. Then we introduced direct online purchase via electronic shopping cart.
At the beginning, the Follow Up to the participants was only via email. Then we integrated Whatsapp.
This is the approach we work with.
FIRST we focus on meaningful action Decoding the 646: Unveiling the NYC Business Prestige Beyond the that enables our clients to achieve results and recover their marketing investment.
THEN, once we have brought tangible results, we add pieces and rack our brains to figure out how to improve the numbers.
Doing the opposite makes little sense.
