Streaming vampirized television and took hours and hours of content viewing. It first captured the youngest consumers and then did so in an intergenerational way. Viewers liked being able to consume content on demand and, above all, not having to ‘suffer’ the very long and monotonous Germany Mobile Database advertising breaks to which television had accustomed them. However, the VoD boom quickly ran into a problem. Consumers began to be fed up with subscriptions, because they were accumulating subscription after subscription and the things they had to pay were escalating and escalating. Subscription fatigue prompted another model to emerge, the AVoD. 
It is a streaming with ads – as it happens with video platforms like YouTube – in which consumers either pay lower figures or do not pay directly for the content. For advertisers, the appearance of AVoD has been great news, since the drop in television audiences on the one hand and the boom of ad-free streaming on the other had left them without an audience for their ads. Streaming with advertising gave them an audience that was eager for that service and that would accept the advertising for not paying more to watch content.
But are the ads on this new service really working well? Has the AVoD inherited the same problems from TV? In Spain, AVoD options are still quite limited. There are the freemium online options of television networks and emerging streaming services with ads. Pluto TV has been on the Brother Cell Phone List market for a few months , although its pull is still very limited. A new option, Rakuten TV, has also been launched , but with an even smaller scope. Even so, analyzing what happens outside of Spain can help to understand what these platforms should not do and where streaming advertising fails.
From the outset, advertisers are very interested in the format and studies advance that investment is going to grow significantly. To continue, what they are doing right now is not exactly the best. The United States market already has several free or low-cost streaming options, supported by advertising. This industry is much more developed than on this side of the Atlantic. Their services have background series that are popular and have a lot of traction, but they are also creating their own series and new content with hook and that attract audiences.
