Currently, companies use applications to get closer to consumers, to understand consumer habits and to monetize content, so the development of apps is constantly changing. According to the web analysis firm, Localytcs , it is expected that 200 million new applications will be developed this year, since only in June 2016 there were 2.2 million apps in download on Nepal Phone Number List Google Play and 2 million on the App Store . For the firm, global application consumption habits show that only 6 out of 10 apps are used weekly by people, while when it comes to new downloaded applications, only 3.3 percent of people had them active after 30 days after downloading them.
The panorama is widely known by developers , who now have the task of developing more attractive, useful apps that have a certain degree of addiction, so that consumers see them as if they were indispensable, that is, any new application must satisfy specific needs immediately and evolve fast. According to AppsFlyer , consumers are always on the move and go to the cell phone when they need something more and more constantly, something like I want to go, I want to buy, I want to know, I want to do, micro moments that consumers seek to dominate, and that is when a application is successful or not.
Points to be considered by developers include showing in advance the value of the application, labeling menu categories that are easy to use, allowing users to easily go back in one step, facilitating manual change of the location, as well as automatically detecting the location of users. Also, create transitions between mobile applications and the web, show search change, introduce Phone Number List efficient searches, provide filters and sorting options, provide search and purchase preview information, allow user reviews to be viewed and filtered, enable search functions. comparison of purchases, provide payment options to third parties, facilitate the payment method, authenticate password, among others. The analysis firm estimates that there is no final product, on the contrary, developers expect applications to be more personal, since users have high expectations all the time, but they have empathy with developers when they like an app .