With the looming “cookie-free” horizon of the digital free sms to iran mobile ecosystem, Tappx , a leading AdTech company offering technology for digital advertising on mobile, desktop and OTT / CTV devices, today announces the launch of Contextualize-It . The world’s first comprehensive contextual advertising solution for video and display free sms to iran mobile campaigns, enabling better and more relevant contextual targeting of campaigns . In addition, an existing gap in the industry is thus covered, since until now contextual targeting was focused on the written content served through the free sms to iran mobile different digital platforms.
The Tappx technology, with a patent applied for, free sms to iran mobile Contextualize-It , which has been funded by Horizon 2020, the largest research and innovation program in the European Union, is the result of more than free sms to iran mobile two years of technological development applied to audiovisual content And now both media and brands will be able to have access to contextual targeting for video and display campaigns based on the free sms to iran mobile audiovisual content that the user is consuming.
The use of AI in Contextualize-It makes it free sms to iran mobile possible to analyze the images and audio of the videos and identify objects, places and dialogues , with which metadata are generated through which campaigns are segmented using the contextual sale leads categories of the IAB and / or free sms to iran mobile depending on keywords. In addition, the algorithm is capable of identifying the different scenes the video is made of and defines the best moments to insert an advertising cut , thus free sms to iran mobile ensuring that the user has the best possible consumer experience.
