Step 2: Invite new contacts to join the community And the results don’t end there…
The Webinar Funnel has generated some “collateral” benefits for Luciano’s business.
Personal Brand
Before he started promoting photography courses, Luciano was a well-known and respected photographer mostly among industry insiders. There were no online searches for his name.
After the third webinar something started to change.
From Google’s keyword tool we started to notice an increase in online search volume for “Luciano Perbellini”:
As you can imagine, people started looking for information about Luciano, especially around the webinar dates.
Think that initially Luciano didn’t have a website or even a
An aspect that we were aware of, but that Gambling Data Brazil we put on hold to focus on selling the courses.
But the time had come to respond to users’ growing demand for information by creating suitable content.
We then created:
an official Facebook page,
an Instagram profile,
a Youtube channel,
a professional website that showcases testimonials from satisfied customers.
Testimony Stratego Swat – Luciano Perbellini (the story)
Mailing List
The investment in sponsored ads for the Webinar Funnel generated a total of 10,796 new subscribers to Luciano’s email list.
Let’s be clear, NOT all of these contacts are customers (in fact, most are NOT).
However, the email list is an important business asset that the client will monetize over time: the contacts will continue to receive emails with Luciano’s initiatives and could therefore purchase his courses in the future.
Community
At the time of writing, Luciano’s Facebook group has 8,200 members.
What we said about the email list applies here: these members, even if they are not yet paying customers, represent a warm audience already interested in photography, who could convert into customers in the future.
But there is another interesting aspect.
Community generates a powerful social proof effect .
This is because, by spontaneously sharing their photos and positive experiences, participants trigger a virtuous circle that feeds itself:
The testimonials come directly from Luciano’s satisfied customers, making them more authentic and credible.
Each new positive post encourages other
members to share their own success stories.
Potential customers, seeing these real results, are more likely to trust and purchase Luciano’s courses.
Continuous exposure to positive feedback strengthens the reputation of Luciano and his products.
In conclusion…
The case of Perbellini Academy is a demonstration of how an apparent failure can be transformed into an opportunity for success, provided that we are willing to learn the lessons that the market gives us.
By moving from selling a physical Cracking the Code: Unveiling the Secrets of the 646 Area Code product to an online photography course, Luciano and Valeria have managed to create a successful business, thanks (also) to a well-structured Webinar Funnel strategy.
This approach not only generated excellent financial results, but also brought “collateral” benefits, such as the strengthening of Luciano’s personal brand, the creation of a contact list and the development of a very active community.
