In the last year liters and liters of saliva have been spent singapore phone number talking about the digitization (to a certain extent forced) of advertising. But little has been said about the ad industry’s resounding failure to singapore phone number portray a collective tragedy that will inevitably go down in the history books: the coronavirus pandemic . It’s almost impossible not to talk about failure after looking at the track record of the latest Cannes Lions, a track record in which campaigns born in the heat of the COVID-19 crisis have played a singapore phone number surprisingly insignificant role.
And the question inevitably singapore phone number arises as to how far the advertising industry can boast of portraying the prevailing “zeitgeist” in truly relevant messages. Has advertising perhaps ended up becoming a mere provider of colorful and striking images disconnected from what is singapore phone number happening in the world? asks Santiago Campillo-Lundbeck in an article for Horizont . In recent decades there has been a lot of discussion about the real relevance of the prizes awarded to espuertas at events such as Cannes Lions . Is the singapore phone number advertising that parades through there “real”
advertising that has reached the eyes of the singapore phone number audience or is it rather a “creation” (more or less Pharisee) conceived above all and above all to show off palm hearts at festivals ? Does the most successful advertising really have an impact sale leads on the success of brands? These and other questions will continue to be the germ of heated debates in the future, but what seems singapore phone number clear is that events like Cannes Lions are a kind of “performance show” for the advertising industry. And they should show potential clients what agencies can do for brands and consumers in their singapore phone number everyday lives
