Podcast Day: What big audio consumer trends await us in the future?

Almost 10 million people consume online audio in singapore landline number example Spain although, without a doubt, it is the podcast that has more and more prominence in our daily lives . In fact, its growth has doubled among Spaniards since 2016, reaching 918,000 users per day. These singapore landline number example are data from an analysis prepared by dentsu X and its Consumer Insights & Strategy department, who have analyzed the current situation and new trends in audio consumption in our country on the occasion of International singapore landline number example Podcast Day.

The growth of the podcast is singapore landline number example undeniable but, by age, it is people under 45 years of age (70%) with the most economic resources who listen to it the most. The main reasons why they choose this format are related to availability and accessibility – because singapore landline number example they can hear how and where users want (71%) and carry out other activities at the same time (68%) – and the great variety of topics they cover ( 62.9%). It is also expected that the use of the podcast will continue to increase exponentially, as is singapore landline number example already the case in other countries.

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But, what are the four great audio singapore landline number example trends that are driving a revolution in its consumption and that brands should take into account in the short and medium term? Sound will be essential when it comes to talking about the corporate identity of brands. Choosing appropriate music and sounds to convey your messages sale leads will help create connection singapore landline number example points with your audiences, which may be stronger thanks to the ability of sound to evoke memories, feelings and emotions. It will also make it possible to associate the brand with tastes, interests and lifestyles. streaming environment, but in the coming years it will also be transferred to other platforms such as voice assistants, singapore landline number example applications or social networks.

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