Digital radio has also suffered the ravages of the Cape Verde Email List coronavirus pandemic . This situation has led to a decrease in investment in this medium and in demand from advertisers. However, according to eMarketer , the Cape Verde Email List predictions for next year are more favorable and growth is expected to recover by 26.8%.
Despite the difficult situation that Cape Verde Email List digital radio is going through with the decrease in investment, podcast advertising stands out as a clear strength. In fact, podcast ad Cape Verde Email List spending will increase 10.4% this year , topping $ 780 million. A growth that will continue in 2021 and that will stand at 44.9% until Cape Verde Email List reaching more than 1 billion dollars in the United States.
Although currently only a small part of digital Cape Verde Email List radio advertising is marketed programmatically , its share will reach 16.5% in 2020 and, in 2022, it will bring together more Cape Verde Email List than $ 1 billion As for advertising on podcasts, sale leads this year only 4% of spending will go to programmatic advertising , according to the report. Do not miss anything from MarketingDirecto.com and join our Cape Verde Email List Telegram t.me/MarketingDirecto