For some years now, emojis have become an important part of user conversations on social networks, so much so that they have been transferred to other fields such as marketing and advertising. Thus, brands and personalities have this type of visual representation. The most recent is a peculiar case, it is that of the French Paul Pogba, since he generated a whole Sri Lanka Phone Number List dynamic on Twitter on the occasion of the launch of his emoji, which consisted of the publication of images and videos that showed the process of choosing the image that it would represent it generating an important reaction on the part of the users; became a trend with more than 37.1 tweets.
Pogba not only made publications on the social network, he also involved Adidas, of which he is an ambassador, and Manchester United , a team for which he plays in the Premier League and that made him one of the most expensive signings in football history international (more than 100 million dollars) since he has great football and marketing expectations in the player, given his talent and engagement in social networks. This seems to be part of a whole strategy to improve his personal branding, as the Frenchman had received criticism for his lack of play and for showing certain listless attitudes in his first season with the English team. Thus, the emoji joins other actions, among them, not referring to himself as one of the best footballers in the world, since recently, in an interview in which he was asked about who are the footballers who will be the stars of the future , to which the French replied that among them will be Neymar, Hazard or Reus.
Its marketing potential with this action on Twitter is important, since Pogba has 5.9 million followers on Facebook, 3 million on Twitter and 11.9 million on Instagram, while Manchester United is one of the clubs with the highest engagement in the world. world, on Facebook it has 73 million fans, Twitter 9.8 million and Instagram 15.4 million. In this way, French joins Phone Number List other sports personalities who already have an emoji. In the NBA there was an action with this visual language for the All Star Game last season, the emjis of Kobe Bryant and Stephen Curry stood out. It should be noted that, according to data from Statista, 49.7 percent of the population uses emojis in their conversations because it allows them to establish a more personal relationship. Meanwhile, 0.4 percent consider that it helps them to express more clearly what they want to express.
