Are “Facebook Expert” Consultants Helpful?
SOCIAL MEDIA MARKETING
August 3, 2022
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What will I talk to you about in this article?
expert consultants facebook
A few days ago, in our private Facebook group (which you can find here ➡ bit.ly/GruppoWMS ) a member asked:
“ Hi guys, what do you think of these proposals ?
They’ve been getting more and more insistent lately… ”
He was referring to an email sent by one of the “ Facebook Marketing Expert Consultants ” who contact the owners/managers of advertising accounts offering their free advice for “some suggestions for your advertising account” [Cit.]
You can find our friend’s original post at this link
In this article I answer our friend’s question.
I have already written about this in the past. And the issue does not only refer to Facebook but also to Google Ads.
For those who don’t understand the issue, I’ll summarize it briefly.
The one posted in the screenshot you see below is the email received by our friend author of the post from Francesco M., Marketing Expert on Facebook (he says in the signature).
Here is the email
email consultants facebook
That is to say?
That is, there is a (large) team of Nurse Database people paid by Facebook who contact the owners of the advertising accounts to offer them “free” suggestions on the campaigns.
Cool! Or not?
I’ll get to the point: NO.
Or rather, almost always no.
I’ll explain why.
Facebook’s Paid Consultants: Guess Whose Interest They Care About Most?
I don’t want to make easy inferences but try to think about the general context of the situation.
These experts (mostly young guys) are paid by Facebook. There will be a few thousand of them in the world.
A company the size of Facebook will (obviously) have systems in place to measure employee performance and productivity.
How can you measure the performance and productivity of marketers who contact you for campaign advice?
Try to think about it, I’ll give you a few seconds.
Surely they CANNOT measure them Lets Craft an SEO Friendly Article Together with the increase in your sales , because the sales data is data EXTERNAL to the platform and to which they do not have access (among other things, are you sure they are interested in your sales?).
So how can they measure the performance of their marketers?
They MUST do this with data INTERNAL to the platform and controllable by them.
What could this data be?
It could be different.
