After the low rating that the NFL obtained in the last season, with the exception of Super Bowl 51, the American league confirmed that it is working with the CBS television network new schemes for shorter programs. In an interview with CNN, CBS CEO Les Moonves pointed out Argentina Phone Number List that the NFL is looking to fix the problem, as they recently had meetings to try to make the games shorter and different. According to Moonves, the two parties are looking at how to make the games “more efficient and faster, obviously we are not planning to cut advertising.” Annually, the NFL and its television networks generate an amount of revenue of $ 5 million per ad.
The CEO said that currently the NFL “is the main property of all the media,” due to the level of advertising revenue it generates. However, the proposal is not new, since last November, the commissioner of the league, Roger Goodell proposed to change the length of the format or the advertising scheme, since its audience decreased by 12 percent. According to the commissioner, the repetitions during the matches are long and they will work to shorten Phone Number List them and make them faster, since at the time they had rating competition with the debates and presidential campaign of the United States, which he described as “a bad coincidence”, which had effect on weekly game ratings. In addition, the rating of the games was recovered in the playoffs, when games improved, coupled with the Super Bowl 51 ended up being the fifth most – watched television broadcast in history.
