Con todos los cambios sísmicos en las comunicaciones de mercadotecnia, los anunciantes necesitan un nuevo modelo para planearlas de manera estratégica en esta era de medios sociales. De hecho, algunos estudiantes nos pidieron justo eso: ¿podría elaborarse un nuevo modelo de comunicaciones de mercadotecnia para el siglo algo semejante las cuatro P? Los Need Marketing Model mercadólogos siguen utilizando las cuatro P para defi nir su mezcla de mercadotecnia: precio, producto, promoción y plaza. Desarrollado en principio por E. Jerome McCarthy en 1960, este modelo determinaba la propuesta única de venta de un producto o marca que lo diferenciaba de la de sus competidores. Sin embargo, en años recientes, las cuatro P se han ampliado a seis: producto, precio, promoción, plaza.
The second model is the four o’clock
But wait. First of all, why do we need a model? Models help us understand concepts that may be too difficult to handle to analyze as a whole. They allow you to divide a large process into smaller, simpler steps. This is especially important in digital State Government-Education Programs business email list media, which tend to be more abstract. For example, we don’t have a physical magazine or book to hand out when we show people something online. So a model helps us think about digital media more concretely; In addition, it can become Need Marketing Model a mnemonic tool that makes it easier for us to remember the process and that it “sticks” in our mind. This will make it easy to share it with your team or collaborators.
For example, the S.M.A.R.T methodology
It allows people to write more specific, measurable, achievable, relevant, and temporal goals. It is simple and easy to remember. Another example of a marketing model that specifically describes how to measure social media effectiveness comes from Need Marketing Model the Interactive Advertising Bureau, Sale Lead Spain: the PRGS of social media. Community P2 Brand generated content G1 User generated content S1 Recommendations Figure PRGS model of social media. Source: IABSpain.net.. Made from the which gave rise to the 4 R and later the PRGS model, both Spanish. Reproduced with permission of IAB Spain. Each model provides a “map” to analyze and detail a problem in order.
