There are many variables to consider, depending on the industry and the starting situation of your Facebook Ads account. The costs to sponsor your campaigns on the platform could vary from a few cents to several euros per click. On average, the cost of sponsored ads on Facebook is between $0.50 and $2.00 per click .
Mistakes to Avoid in Sponsored Facebook Ads
Facebook Sponsorship does not work and leads to unsatisfactory results. Only if the tool is not used to its full potential. Choosing the wrong keywords means in most cases nullifying all subsequent efforts and. On the contrary. Choosing the most effective search terms can greatly facilitate the natural positioning of your website on Google and, consequently, bring you greater results in terms of conversions.
Every time we analyze the advertising
Accounts of new clients who come to us, we promptly find errors – often glaring ones – in the management of the ads.
In this article we will see the 10 most common mistakes that are made in Facebook campaigns , analyzing point by point what are the best actions to achieve results.
Click on the image to enlarge it
In the screenshot below we analyze the first error found in the advertising account of a new client of ours.
Why is it a mistake to invest so little in Facebook? Let’s consider Facebook as a machine that needs fuel to be able to show an ad in a certain radius of action. If we invest little budget, the algorithm will not be able to have the time and numbers necessary to understand who the most targeted audience is. This is why an ad with little budget cannot exit the learning phase.
What is the learning phase?
FB’s guidelines explain this pretty well: “ Every time an ad is shown, our serving system learns more about the people and Mint Database the ideal placements for the ad. The more an ad is shown, the better the serving system becomes at optimizing its results. ”
In other words, the learning phase is the period necessary for the system to acquire data on the target audience . To reach the right people, however, it needs a large enough sample to test. It also needs budget to understand which positioning is where there is a greater possibility that the target audience will see the ad.
Ultimately, the Meta Group platform needs data. How can we help Facebook collect enough data to improve our campaigns?
By investing an adequate budget for the company.
Let’s take an example by going And suitable answers and back to the 5 campaigns shown in the screenshot. Imagine you have to go from Rimini to Ancona by car. You decide to buy 5 euros of gas in. Different cars. How long will it take you to get to your destination?
