Even after so many years, Facebook remains a go-to platform for businesses looking to expand their reach and strengthen engagement with their audience.
In 2024, Facebook engagement strategies
Continue to evolve, adapting to ADB Directory new user behaviors and ever-changing algorithms. To do this, it is more important than ever to understand and master this platform so that your business can stand out in this saturated space.
To help you see things more clearly
our social media management experts offer you this guide so that you can understand the engagement rate on Facebook and how to increase it.
What is Facebook engagement rate?
1.2 How to calculate the engagement rate on Facebook?
2. How to increase your engagement rate on Facebook: 10 tips
2.1. Use of Reals
2.2. Optimizing publication schedules
2.3. Creation of “human” content
2.4. Strategic use of competitions
2.5. Crowdsourcing to engage
2.6. Deep knowledge of your audience
2.7. Analysis and adaptation of content
2.8. Follow trends and innovate
2.9. Responsiveness in community management
2.10. Multi-channel redirection and integration
Increase your engagement rate on Facebook with My Little Big Web!
Facebook Engagement Rate FAQ
1. What is a good engagement rate on Facebook?
2. What is a bad engagement rate on Facebook?
3. When to post on Facebook to generate more engagement?
1. What is Facebook engagement rate?
Facebook engagement rate is a LinkedIn Data metric that measures the effectiveness of your content and strategy on the platform. It reflects the degree of interaction your audience has with your posts, including likes, comments, shares, and clicks.
1.2 How to calculate the engagement rate on Facebook?
Engagement rate per post (ERT):
This method provides a direct measure of engagement relative to your follower base, ideal for assessing individual post performance.
Formula: (Total number of engagements on a post / Total number of followers) * 100
Impression Engagement Rate (IER):
Relevant for social media advertising , TEI measures the effectiveness of impressions of your ad posts.
Formula: (Total engagements on a post / Total impressions) * 100
Daily Engagement Rate:
This approach evaluates overall engagement on your page by considering all interactions over a given period, not just on individual posts.
This method measures engagement versus views
Formula: (Total number of Amazon Database engagements on the video / Total number of views) * 100
2. How to increase your engagement rate on Facebook: 10 tips
Now that you understand what the engagement rate on Facebook is, discover the techniques used by our web agency’s experts to improve it.
