In this article, together with Franco Mari, Google Ads Specialist at Stratego Swat , we will see what lead generation with Google Ads is and how to optimize campaigns to reduce the cost per lead while continuing to grow turnover.
We will do this by analyzing
The case study of one of our clients: Dr. Luciano Perrone (and his brand Dr. Peròn), a surgeon specialized in breast augmentation who, thanks to lead generation with Google Ads, managed to go from 370,000 euros in one year to 477,000 euros in 5 months .
We will start by analyzing how the Google ADS account status was before our intervention. After that we will go and see the first tests that were carried out when we took charge of it and what we optimized.
Finally, we will see how
why and when it is convenient to change the strategy of a lead generation campaign with Google .
What is lead generation on Google Ads?
Lead generation on Google Ads is a digital marketing strategy that aims to generate qualified contacts (leads) through targeted advertising.
Using Google Ads , businesses c create advertisingmpaigns that appear in Google search results , partner sites, YouTube, and other platforms, targeting specific audiences based on keywords , interests, and behaviors.
The main goal is to attract the attention Chinese Overseas Asia Number Data of potential customers, prompt them to click on the ad and fill out a contact form or perform another desired action, such as a request for information or a newsletter subscription, thus allowing the company to acquire valuable data for future marketing and sales activities.
What is the best channel for a lead generation campaign?
Let’s try to answer the question that is often asked by those who have to run campaigns, that is: What is the best channel for lead generation?
Well, before we can choose the best channel, we need to answer some questions. In particular:
Are you willing to invest?
Is there conscious research into your product/service?
How long does it take to see results?
Do you already have a website or landing page?
And if we already have a website and a landing page we have to choose where to send the campaign traffic. In this case, obviously, a lot depends a bit on the campaign objective and our final objective. But it is not a detail, because in almost all cases it is better to send the traffic to a dedicated landing page , unless we are talking about Google Ads campaigns for e-commerce .
Ideally, the best solution would be to intertwine
Multiple traffic sources such as SEO , Google Ads and Meta Ads. This is because, for several years now, the user’s path to purchasing a product or service is no longer linear, but passes through Google, Meta and also other search engines , in order to intertwine multiple sources of information for a more informed choice.
So, by managing multiple channels German mobile numbers adhere we can positively influence our client’s mind and make an impression, or at least make our presence felt, which is a very important thing. Because maybe today he visits Dr. Peron’s page, but after 30 seconds he leaves and goes to see another doctor. Instead, if we manage multiple channels, we can maintain our presence .
