“Fostering and maintaining active communication with customers is a key factor, and this has been possible during the pandemic thanks to those who have decided to bring their products / services to their customers both physically and online.” It is one of the outstanding conclusions that during our talk Azerbaijan Mobile Database and interview with Fran Compés , Product Manager of VCG PromoRisk , with which we addressed different aspects of the current panorama that companies and brands face. Fran Compés is also a Certified Insurance Broker and Legal Expert expert in insurance, with 30 years of national and international activity in different Brokers in the insurance sector, always closely linked to the technical / commercial part managing sales teams. For the past 3 years, together with his commercial team, he has headed the office for Spain and Portugal of VCG PROMORISK, the world leader in the management and coverage of promotional sales campaigns. 
What is your assessment of the current situation in the promotional marketing sector? As a consequence of the pandemic, we have all been affected in one way or another, but in terms of the promotional marketing sector, we have Brother Cell Phone List seen that food establishments are being forced to adjust their commercial and marketing actions to cope with the new habits. and post-covid consumer needs. Consumers have started to go out less frequently to buy and when they do they give great importance to saving, in addition to looking for efficient purchases.
Now more than ever it is essential that brands continue to retain their customers and reward their purchases both in physical stores and online, so promotional marketing turns out to be a great ally in these times of uncertainty. You who work with large consumer brands, would you say that there have been changes in customer consumption habits?Indeed, all the changes that we are currently facing bring new consumer habits at the time of planning and materializing purchases. The emergence of telecommuting and the exponential use of electronic commerce has completely changed the way we see brands and make purchases. Post-covid consumers want to make their purchases quickly and easily, with demand for the best offers / promotions and not only at physical points of sale, as demonstrated by the exponential increase in online purchases.
The habits of Spaniards have changed due to the coronavirus in the use of the media and leisure, as well as in the purchases of basic products both online and in person, where visits to super and hypermarkets have risen by 45%. In addition to the appearance of the new consumer profile, in my opinion, the acceleration of digital transformation has been the great trend. Companies have been forced to radically change their strategies and include online actions in order to stay afloat, and as we know this has been a great challenge.
Encouraging and maintaining active communication with customers is a key factor, and this has been possible during the pandemic thanks to those who have decided to bring their products / services to their customers both physically and online. In recent months it has been seen that consumers have interacted with their brands online and this has allowed them not to lose customers. In short, today every company must consider implementing an omnichannel strategy or what is known as blended marketing in its business in order to compete in the market.
