The consumption of content through digital platforms, mobile devices and, in particular, video streaming , has increased considerably in recent years to the extent that some consider that it could replace television in the future. Only for 2016, it is estimated that the revenue generated by Video-on-Demand reached 16 thousand 291 million dollars, of which, the Russia Mobile Number Database consumption of content via Video Streaming (SVoD) represented a market volume estimated at 9 thousand 753 million , according to data from Statista. Netflix leads the industry with more than 93 million users worldwide. What has it in that place are various factors; one of the most prominent are his original productions. However, other services such as Amazon Prime, HBO GO, and Apple Music seek to gain market presence .
The Los Gatos company is currently running a marketing campaign for ‘Santa Clarita Diet’ , a (Horror) comedy series starring Drew Barrymore who plays Sheila, a real estate agent who turns into a zombie and begins to wish human flesh. The strategy – created in partnership with the Doner LA agency – consists of billboards, digital ads and various street Phone Number List marketing and BTL actions that show ‘parts of the human body’ as dishes that can be eaten. The billboards were placed in several cities in the United States and Canada, such as Times Square (New York), LA Live (Los Angeles) and Yonge-Dundas Square (Toronto) and in Berlin (Germany).
The problem is that several people have complained, some of them on social networks and, according to AdWeek, the disagreements in Germany have reached Netflix, to which the Deutscher Werberat (body that regulates advertising in that country) asked the company remove the ad. What happens is that the ‘Santa Clarita Diet’ billboard presents a currywurst (German dish) but the detail is that at one end it resembles a fingernail or tip of a finger, something that has bothered some Germans. This situation has been replicated in other cities. However, it should also be noted that other users rate it as witty and hilarious.
