How to optimize Google Ads campaigns?
Returning to the case of our prospective client , among the things we analyzed in his case, we checked and verified the results of an Ads campaign, previously managed by another web agency.
Checking this campaign
I realized that they had thrown away , literally thrown away, 1,084 euros that could have been saved with just one click .
Why am I telling you this?
Because you will immediately Investor Database understand, even if you do not know the tool, that you can control this very important factor for your budget and avoid that, even in your case, you get this dispersion. I will explain to you immediately what I am referring to.
Google Campaign Optimization: How to Check if You’re Wasting Budget
First of all, to check that you too are not wasting budget like the client in question you must:
connect to the Google Ads panel
click on “Settings”
go to the sub-item “devices”
This screen tells us how our campaign performed on various devices : on desktop or on mobile devices (smartphones or tablets).
In the specific case of this client
he had 39 conversions from computers, two conversions from smartphones and one conversion from tablets. But this is not the only data that must be checked, the conversion rate must be checked , that is, the percentage of users who perform the conversion action .
This campaign achieved a conversion rate of 0.60% on desktop , which means that out of 100 users, half of them converted, so one conversion every 200 visits . This is already a very low rate, but looking at it from mobile, the conversion rate dropped to 0.08% .
This means that the customer paid 75 euros for a desktop conversion and a whopping 498 euros for a mobile one . That’s a lot of money!
This situation can be trivially explained in two ways:
it may be the case, as it actually turned out to be, that the site is slow and/or uncomfortable to navigate from a mobile and therefore those people do not convert;
The other reason is that it is a sector in which users prefer to browse and make purchases from desktop .
The solution in this case is simple
when you see that you are wasting money on mobile, go into adjustment and reduce the budget for those devices .
In this way the customer could have saved the 1,084 euros he spent on mobile or at least he would have used them only for the desktop, evidently obtaining many more conversions because mathematics is not an opinion.
I hope I have given you a concrete
indication to check immediately Cracking the Code: Unveiling the Secrets of the 646 Area Code so you can avoid throwing away money like this customer did.
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