When it comes to buying technology within B2B companies, those responsible for this task actively seek information and content, in order to know in detail the different market options, their characteristics, and the practical application for the company. The Eccolo Media report has Belarus Mobile Database wanted to analyze what type of content influences these managers, as well as its relevance for the final decision. In this way, we have been able to appreciate the relevance of product brochures, or technical sheets, as the most demanded content. More than half of the respondents (57%) claim to have consulted this type of information, more frequently than any other. 
Apart from the traditional brochures, 52% of the participants in the study claimed to have read commercial emails from suppliers in recent months, as well as white papers. The case studies were also present in this phase of Brother Cell Phone List active search and comparison of technology, together with the content contributed by the competition (42%). For their part, eBooks and podcasts had less acceptance (24%). How much content do they need to make their purchasing decisions? The data indicates that half of the respondents (48%) only need between 2 and 5 pieces of content to have a complete vision of the product, and make their purchasing decisions. On the other hand, 25% need between 6 and 8 units, while only 4% consume more than 10. It should also be noted that only 16% are satisfied with consulting 2 pieces of content, to know the technological product that interests them.
Likewise, in addition to being the most widespread consumer content among these technology purchasing managers, brochures stand out as the most influential; highlighted by 39%. Next, the report shows the white papers (33%), case studies (31%), the user guides (23%) and the information on the competition (22%). The fact that respondents consume the same number of commercial e-mails as white papers stands out (52%); instead, they consider that the latter are, by far, more influential for their final decision (32% vs 16%). Therefore, in terms of content marketing, it should be borne in mind that consumption rates do not always represent the interest and utility rate for the audience.
