Persuasive texts do not come from correct writing alone.
Just as a good referee does not guarantee a good football game, writing every sentence with grammatical perfection does not guarantee your readers’ insatiable desire to turn pages.
Your goal is, and should always be, to write well. It’s the least every writer needs to do.
Good grammar is just one of the tools you use to create persuasive texts.
However, a professional knows that in the battle between logic and emotion, the emotional side always wins the hearts of readers.
And nothing works better than storytelling techniques to create curiosity, suspense and anticipation, fundamental elements for persuasive texts.
Whatever type of text it is, from a fiction book to a sales page, these elements must be present if you want the reader to get to the last word.
So, let’s find out how to use n articles, posts, pages and emails to create persuasive texts.
How to create suspense
Did you know that more people Vietnam Phone Number Data watch Netflix than TV these days?
That it is responsible for more than 1/3 of the entire Internet traffic in the United States?
And that 700,000 hours are watched by users around the world in just one minute?
We are connected by stories and, today, we are even more addicted to formats that explore this ancient art.
Stories represent how we look at facts and form opinions, as we are influenced by narratives and the way we interpret them.
That’s why a good story is authentic, creative, makes an emotional and personal connection, inspires action and takes the audience on a journey of transformation.
With so much demand for original story content, how many writers do you think are making a killing off this ever-growing trend?
Now… imagine what it would be like to use the communication power of cinema, series and documentaries to create your own persuasive texts.
Imagine keeping the reader glued to their seat, anxiously awaiting what’s to come…
Imagine leaving your audience tearing their hair out with such anticipation…
Imagine making them devour your texts without realizing that an hour of the day flew by?
There are dozens of techniques that professional writers use to map out and write these stories.
And one of the most effective ways to make your readers devour your texts from beginning to end is by using SUSPENSE.
Creating suspense is telling the reader:
“I know something you don’t. And I promise, if you keep reading, I’ll tell you everything.”
Although stories involve a lot of art, they are also pure technique.
Soon, I will introduce you to the 3Ps technique that you should NEVER ignore when creating suspense in your texts.
1.Promise
Every time you write a piece of writing, you and your reader are signing a contract. You make a promise and you have to keep it until the end.
And these promises can drag on throughout the ENTIRE text . As long as you keep your word to the end, your reader will trust you.
In the great film “The Bourne Identity” the Germany Business Phone List entire story revolves around Jason Bourne discovering his identity.
And we in the audience follow him in search of the truth, asking ourselves questions like:
- Where he came from?
- Is it true that he killed some people?
- What did they do to him that was so bad?
- What is the Treadstone project?
2.Prison
Want to add drama to your writing? Put your characters in a place they absolutely have to escape from. Or the consequences will be irreversible.
In the movie “Jaws”, for example, this prison is the broken boat with a shark coming towards the characters.
This prison could also be a maze or any location that the hero will inevitably need to escape.
And the third P is…
3.Pressure
Add time pressure to your stories and you always have high risk, high reward situations.
A bomb that needs to be disarmed in less than 1 minute is a clear example of the pressure generated with each passing second.
The 24-hour series is all based on the high risk involved, if the hero of the series is unable to solve the challenges that appear within 24 hours.
I used the pressure element when I announced to my audience in 2018 that I was going to record 20 videos for my YouTube channel in a single day.
