Every professional who deals with digital marketing understands that SEO is changing, and therefore one should no longer focus solely on keywords.
Most companies understand the basic concepts of these strategies and their importance.
However, creating content based on the keywords your customers search for is complex and can go wrong.
For SEO strategies to work, it is necessary to develop and execute the right mechanisms.
Learn how to start an SEO strategy and have it as a true ally. Enjoy your reading!
What are the ranking factors in SEO?
Well-applied SEO can be considered a competitive advantage, as your website Switzerland Mobile Number List starts to appear ahead of your competitors.
All this visibility increases the demand from your company’s customers and potential customers.
However, Google evaluates some criteria to rank pages, the best known being:
Useful and relevant content;
Use of TAGs with direct impact;
Information architecture in order, with Bulgaria B2C Phone List topics organized in an attractive way;
Page creation time (avoid leaving it offline for too long);
Backlinks;
Websites with responsive or mobile versions;
Digital protocols considered mandatory (HTTPS and SSL).
How to Start an SEO Strategy
Any and all marketing strategies start with planning.
In other words, what results do you want to achieve with SEO, what audience do you want to reach and what methods do you intend to follow to get there.
And create a path for this strategy.
Just as SEO strategies are constantly being innovated, technology never stops either.
This makes it necessary to have disruptive innovation , that is, to improve or replace technologies already used with more up-to-date ones.
Next, see how to start an SEO strategy!
#1 Do keyword research
Keyword research is used to identify search terms with the greatest potential for the strategy, following search volume, conversions and competitiveness.
It is one of the main tools for an SEO strategy, being responsible for identifying opportunities for defining and prioritizing content production.
Along with this research, it is important to pay attention to customer experience and marketing automation .
#2 Work on On Page SEO
Working on this type of SEO is a way of making adjustments to your domain.
In order to make Google understand perfectly that it is a website.
This includes hosting platform, mobile optimization, and search volume-based details such as keywords, URLs, and page titles.
#3 Pay attention to Off Page SEO
Off page is everything that happens outside of your page, that is, outside of your website.
Therefore, it needs to be part of optimization strategies in order to reach the top spots in search engines.
This is because the links and mentions that a website receives are what show what other websites think about it.
