Advertising formats for promoting construction stores in 2024. To increase sales of building materials, you can use online and offline tools. We tell you what is important to consider before launching advertising, from which channels to attract customers and how to set up promotion. What are the features of advertising building materials? Competition is growing. According to Yandex , the number of advertisers in the construction materials segment increased in 2022. The increase was 22%. In the face of a large number of offers, consumers tend to buy from those companies whose brand inspires trust. Media advertising helps to grow brand awareness . Consumers do not buy building materials immediately.
First, they visit several online stores, compare the range
Utilizing an advertising database can be a powerful tool to achieve this goal. Here’s a comprehensive look at how an advertising database can help advertising database expand your client base, the benefits it offers, and practical steps to leverage it effectively. An advertising database allows you to segment your audience based on specific criteria. An advertising database provides valuable insights into customer behavior and preferences.
Prices and terms of cooperation. For successful promotion, the company must stand out from the competition. Most buyers care about service. For example, a benefit could be free delivery or returns, or the ability to calculate the cost of repairs or rent a set of tools. If you have such benefits, it is worth talking about them in advertising materials. How to set up contextual advertising for building materials To find people interested in building materials, use Yandex Direct , a service for easy customer acquisition on the Internet.
You can place contextual advertising on the following sites:
In Yandex search In Yandex Maps The Yandex Advertising Network includes more than 60,000 thematic sites The advertisement will be seen by interested users – those who have already searched for building materials on the Internet or visited websites about repairs and construction. For selling goods in there is a special type of campaign – Product campaign. It allows you to place several types of ads. For individual products. Yandex will automatically create an ad for each item in your store. The ad will appear in search results and YAN. Example of a product ad Sample of a product ad in the Yandex Advertising Network Example of a product gallery Example of advertising placement in Yandex search For catalog pages. Ads are created automatically for catalog sections that you have on your site.
For example, these could be products of a certain category
Example of an ad for a catalog page Example of a company announcement In the next section, we will look at the main steps for setting up a Product Campaign. How to set up a Product Campaign in 1. Create a new campaign in . Click “Add” → “Campaign” and in the “Campaign Wizard” tab select “Product Campaign”. Product campaign why the medium matters so much in online advertising: using … in the Direct interface Product Campaign in Campaign Wizard 2. Specify a link to the online store you are going to promote. Make sure that the Yandex counter is installed on the page – without it, you will not be able to launch a Product Campaign. If you have not yet installed the counter, do so according to the instructions . If the company you linked to is in Yandex Business, its contacts will automatically appear in Yandex Direct .
Click it and fill out the form – then after launching
Product Campaign, you will be able to additionally attract customers from Yandex Maps. Adding an organization to Yandex Business Click “Add organization” to enter company information into Yandex Business 3. Check and edit the ads. Direct singapore number will automatically download data on products and catalog pages from the site. If you want to manually manage the list of products, use a feed – a special file with information about the assortment. Creating Ads for Products Choose how Direct will receive information about products – from the site or from the feed Creating Ads for Catalog Pages The same applies to ads for catalog pages – you need to choose to download from the site or add a feed For store ads, Direct will suggest text, titles, and images. You can edit the options if needed.
Campaign Wizard Interface You will immediately
See how the ad will look in Search and Yandex Advertising Network Headlines, texts and images will be shown in different combinations. Over time, Direct will determine the most effective combinations and start showing them more often. 4. Define the audience. Specify the region of impressions, the campaign time, and the method of audience search — automatically or manually. This way, Direct will find users who are most interested in your products. Setting up an audience in Audience settings in a Product campaign 5. Specify the counter and select the goals you plan to track. For example, how many times users filled out a form on the site. To add a goal in you must first configure it . More details are provided in the article . Adding a Metrics counter and target actions Selecting target actions in 6.
Select a weekly budget. Direct will offer several options
The minimum to the most effective. You can choose one of the proposed budgets or specify your own. Setting up a budget in For each budget option, Direct will calculate an approximate forecast of impressions and clicks After finishing the setup, click “Create campaign”, top up the budget – and the ad will start working. You will see the results in the “Overview” tab in your account . How to improve the effectiveness of ads Consider the characteristics of your target audience — the users who will see your ads. Advertising materials will be different for each audience. For example, here is who the advertising of building materials can be aimed at: People who are planning to do repairs at home. They might be interested in a wide range of products to buy in one store for repairs, and delivery to the floor.
Private craftsmen who do custom repairs
They may be in a product warranty because they are responsible for the quality of the service to their clients. They may be attracted by discounts for large purchases or the absence of a minimum order amount. Use good quality images. Make sure the product is clearly visible on the banner, and unnecessary details do not interfere with perception.
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