How to do the SWOT Analysis of a company step by step [Examples]

Doing a SWOT analysis is essential for any company that wants to have a solid business strategy. A mistake that many companies make is to start with the strategy without first having carried out a previous analysis. And believe me, this is a serious mistake. Without analysis we cannot know what we are better than the competition. What we are worse in order to later draw a strategy that allows us to achieve. Competitive advantage. We have to know what the current situation of the company is in order to make the most appropriate decisions. In addition, whether you are going to carry out a digital marketing strategy or a social media strategy, one of the essential steps is precisely this. So let’s get down to business. What are you going to learn in this article: What is a SWOT and what is it for?

What is a SWOT and what is it for?

SWOT analysis (also known as SWOT matrix or SWOT analysis ) is a matrix that will allow us to obtain a global vision of how a company is doing in order to define the most appropriate strategy. Simply put, it is a strategic decision-making matrix . Its structure is based on the study of the internal and external analysis of a company. This study is subsequently divided into four quadrants that are: weaknesses, threats, strengths and opportunities of a company. Fire Protection Equipment & Supls (Whol) business email list SWOT analysis social media plan Why is it important to do a SWOT or SWOT analysis Doing the SWOT matrix should be an obligation for any company or business. Its realization is very important because it is what will later determine the marketing strategy of a company.

What types of SWOT Matrix are there?

Before seeing how to make the SWOT Matrix, I want to make it clear to you that there are different types. Actually, for each analysis or marketing strategy this analysis must be carried out. But to give you an idea, the most common are usually these. Throughout the entire article so I am not going to delve much right now. But as I have told you before, thanks to this study we will be able to know in what competitive situation the company is in its sector. In addition SWOT analysis of a product and / or service When we are going to launch a product and / or service, the ideal is that we also do this analysis. The difference with respect to the previous one is that now we are only going to focus on the study product and those that are already in the sector.