As we have mentioned on previous occasions, one of the main factors that companies that want to publicize a product or service have is the digital platform, the internet and social networks have allowed brands to reach more audiences and in this way convey your message directly to them. But many continue to make blunders that far from attracting Kazakhstan Phone Number List them they begin to hate them. One of the main vices that companies make is to think that the consumer has the patience to watch an ad for more than a minute, in fact, their ability to stay in one of the advertising videos is a maximum of 14 seconds, according to a study made by InSkin Media.
The research studied the visibility elements and analyzed the browsing behaviors of thousands of users to establish how the ads were being perceived, the conclusion is that the consumer needs to perceive the advertising as quickly as possible. The above, counting on the fact that different and quality content will be provided. The strategy that has to be carried out in these cases is to make short audiovisual material that can be repeated over and over again, in this way the consumer will end up perceiving, receiving and processing it.
One modality many brands handle is pre-roll ads, those that appear just before your favorite video where 20 percent of respondents said that they directly close the video and abandon it. In the same Phone Number List way, 15 percent of the participants carry out other activities while waiting for the advertisement to finish; 52 percent indicated that they simply avoid the ad and 12 percent always remove the audio from it.
