Has SEO died in the “claws” of Google ZOO animals?

SEO (for its acronym in English), the optimization of web pages and their positioning, is one of the most sensitive and vulnerable aspects to changes in the digital marketing industry. In most countries of the world (with the possible exception of China with the Baidu Belize Phone Number List search engine, South Korea with Naver and Russia with Yandex), the undisputed leader in the search engine market is Google, since only in Mexico it occupies 94 percent of the market, followed by Bing, which does not account for more than three percent. This monopoly, which rests in the hands of the Mountain View giant, has the ability that with the slightest change in Google’s policy (the so-called search engine algorithm update) it can turn the world of web agencies upside down, whose main activity is SEO. This situation is similar to a game in which the participants are forced to follow rules that constantly change as it unfolds, if they do not keep up, they lose points. Superimposing the example to search engines, who does not follow Google’s rules, falls in the lowest positions of their ranking.

In recent years, this algorithmic game from Google has intensified considerably. The frequent updates that are applied and that are named after various animals (such as Panda, Penguin, Hummingbird) caused many of the techniques used by SEO specialists to position their pages to be prohibited, to such an extent that their use can reach to be penalized by Google in the form of total exclusion of a website from the search results, or, the descent from the second place to very distant positions, outside the Top 100, for example. In this way, Google tries to make it impossible (or at least difficult) for SEO specialists to manipulate their rankings, and they do this better and better. In 2016 alone, at least five algorithm updates took place, of which Google officially announced only some of them; One of these was the change according to which Google would reward pages called mobile-friendly, that is, pages adapted for mobile devices. Behind this is the idea that the user and their satisfaction with the results obtained from Google are the most important.

So if your website is still not responsive, which means that it does not adapt to different screen sizes, for example to that of your smartphone (which I recommend checking now here), in the long term you can expect lower positions . Behind this is the idea that the user and their satisfaction with the results obtained from Google are the most important. So if your Phone Number List website is still not responsive, which means that it does not adapt to different screen sizes, for example to that of your smartphone (which I recommend checking now here), in the long term you can expect lower positions . Behind this is the idea that the user and their satisfaction with the results obtained from Google are the most important. So if your website is still not responsive, which means that it does not adapt to different screen sizes, for example to that of your smartphone (which I recommend checking now here), in the long term you can expect lower positions .

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