It takes more than an eye-catching design and a few blog posts to build an effective B2B website. The user journey, design, messaging, performance, and structure all play their own part when it comes to creating a website that supports lead generation and builds opportunities in your pipeline.
This means doing keyword research and incorporating relevant keywords into your website content. By improving your website’s visibility in search results, you’ll attract more organic traffic and increase your chances of generating leads.
10 ways to generate more leads from your website
Another important aspect of search engine optimisation is creating high-quality, informative content, like pillar pages. This not only helps with SEO but also establishes your expertise and builds trust with visitors, making them more likely to convert into leads.
Remember to optimise your meta tags, title tags, and headers as well. These elements contribute to your website’s search engine optimisation and can help improve your rankings.
Create an intuitive navigation
A well-structured B2B website uses clean and intuitive navigation. In fact, 94% of people agree easy navigation is the most important website feature.
Current website best practice dictates that Finland Phone Numbers you put your service pages in your primary navigation to help visitors quickly find your most valuable products and services. Ensure visitors are never more than a couple of clicks away from the information they need. This will increase the average time on site and make it easier for search engine crawlers to navigate and classify your pages.
Not sure how to organise your main navigation? Consider visitor intent.
High-value pages, like your product and service pages, should feature prominently. Resist the temptation to put everything into one huge navigation bar. You don’t want to overwhelm visitors the first time they visit your site. In our experience, pared-back navigation that focuses on the content that’s critical for purchase improves engagement and increases bottom-of-the-funnel conversions, which leads us to the importance of calls to action (CTAs).
3. Include relevant CTAs aligned to the buyer’s journey
Calls to action aren’t only effective for bottom-of-funnel offers in your navigation. Including them throughout your website is key to Belgium Business Phone List generating more leads.
CTAs prompt visitors to take a specific action, such as signing up for a newsletter, downloading a free resource, or requesting a consultation.
HubSpot identifies two main types of CTA: primary and secondary.
