When I first started out in the fantastic world of online advertising , I began to wonder why big companies like Google and Apple appear in both organic AND paid search results.
We might think that such companies
Simply do not need to pay to appear ADB Directory on the first page. In itself. These companies do not need to pay to continue . Appearing in the first position since their websites are already . Very well referenced. But such a practice is part of a branding campaign on search engines.
The goal of a branding campaign is very simple on search
Engines: to increase the visibility of a company through its brand image. This can be achieved through PPC campaigns on Google AdWords or Bing Ads.
In order to understand why a company should rely on its own brand for its Internet advertising, four main reasons have been selected.
Increase your visibility and traffic
It may seem strange to say that Google or Gambling Data Malaysia Apple will use their branding campaigns to increase their visibility, but this is the case. The more optimiz their visibility is, the more likely it is that website traffic will increase. According to a report by Bing, the number of clicks to a website is higher when there are organic and paid search results.
According to a study by Google this time, it was discov that 89% of visits from advertisements are not “natural” visits when advertising is pau Branding is therefore a considerable asset for any company because it ensures a certain visibility and traffic. It must alhat advertising offers a better brand image to companies when they appear at least three times in search engine results.
Don’t get caught out by the competition
If a company does not position itself on its own brand, it is very possible that a competitor will use the brand instead. In Google AdWords allows you to position yourself on a competitor’s brand by including it in the keywords. Even if it is not possible for an advertiser to use the brand in their own ad text, their ads can still appear if a bid has been p on the brand keyword.
Let’s take the example of the WordPress CMS that has pros trademark on Google. The first Shopify ad shows that the company was able to use the term WordPress in its ad. However, the third ad does not use the keyword WordPress in its ad but only insert WP in its URL . Wix was able to position itself on this keyword and can therefore hope to gain clicks this way.
Fortunately, WordPress also positi itself on its own keyword (second ad) by creating a branding campaign. It is interesting to see that the famous CMS is not the only one to have u its brand name on Google AdWords.
One of the positive things about an advertiser using their brand is having a very high Quality Score on their keywords on Google AdWords. In fact, it is not surprising for a company to have a score of 10/10 on keywords using their company name.
Although Google claims that accounts do not have a general
Quality Score, some experts, such as WhatsApp Number Library Larry Kim (founder of WordStream), believe that high Quality Score keywords can only be beneficial for a Google AdWords account. Keywords with a high Quality Score usually have an excellent click-through rate and can therefore have a positive effect on other keywords.
Google also confirms that new keywords for a campaign will not be evfrom scratch. Information about other keywords. Into account. If all the information is of good quality, the new keywords will also be well evalua.
