Google Ads or Facebook Ads: which platform for your paid advertising?
Advertising online can be expensive. That’s why many businesses choose to invest in just one advertising platform. Often, Google Ads or Facebook Ads come out on top, as both platforms can provide a great return on investment for advertisers.
However, before choosing your
ADB Directory preferred advertising platform, it is important to understand all the specific features offered by Google and Facebook. Even though both sites offer an online advertising service, the creation and management of campaigns are still different.
To help you make your choice,
Our paid advertising specialists have answered the 4 major questions relating to the 2 giants of paid advertising.
1. How do Facebook Ads and Google Ads work?
1.1. Google Ads, paid advertising based on keywords
1.2. Facebook Ads, advertisements based on target audiences
2. How do ads on Google Ads and Facebook Ads work?
2.1. Google Ads, from text ads to various formats
2.2. Facebook Ads, the queen platform for visual ads
3. How to reach your target audience on these 2 advertising networks?
3.1 Google Ads, an ideal platform Gambling Number Data to sell your products and services
3.2 Facebook Ads, to reach a very specific consumer profile
4. What are the prices between Google Ads and Facebook Ads?
4.1. CPC, CPM, CTR: 3 key indicators to understand
4.2. What factors influence the price of an advertisement?
4.3. How much does an ad on Facebook cost?
4.4. How much does advertising on Google cost?
5. Google Ads or Facebook Ads, which platform to choose?
Facebook Ads and Google Ads: why not combine them?
Facebook Ads or Google Ads FAQ
Google displays advertisers’ ads to users based on their searches in a preferred location: at the very top of search results, in a format similar to organic results. Having a similar format in search results allows the ads to blend in and be more familiar to users.
bal market share of major search engines in July 2021 (Source: Statcounter)
If you have little experience, should you delegate your campaigns? Maxence, co-founder of the agency, made a video to help you answer this question:
If you want to manage your campaigns yourself, you can rely on our guide, “ How to create a Google Ads campaign ”. We are happy to show you methods that we use and that will help you create effective campaigns.
1.2. Facebook Ads, advertisements based on target audiences
Facebook Ads is the paid advertising service managed by Facebook. The ad creation and management platform also offers significant advantages: the ability to distribute ads on increasingly popular platforms such as Instagram and Messenger, and a very large number of active users on Facebook. Statista reports that the social network has 3.049 billion monthly active users in the third quarter of 2023.
The tool allows you to create precise audiences based on a number of criteria (age, gender, location, interests or behavior of the Internet user, etc.). Its use allows the advertiser to obtain high visibility with a specific target: properly defining your audience on Facebook Ads is necessary to obtain a satisfactory return on investment. This is a major difference compared to Google Ads: Facebook Ads allows you to reach passive Internet users who are not looking for you. To be able to create ads, you must have a professional account or create a Facebook page.
2. How do ads on Google Ads and Facebook
With its 2.037 billion daily active users across the world, Facebook is an essential platform in any digital marketing strategy.
Creating and maintaining a Telegram Library Facebook page through community management is a great way to drive traffic to your website and promote your latest news .With the rise of its paid advertising system. Facebook has changed its display. Algorithm to give less importance to business pages and more emphasis. On sponsored links in users’ news feeds. Community managers .
