Fusion Database List Tips for Lead Generation with Facebook Ads Without Wasting Budget
SOCIAL MEDIA MARKETING
June 29, 2022
lead generation
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What will I talk to you about in this article?
How to Lower Your Cost Per Lead on Facebook Ads
In this article we talk about lead generation on Facebook ADS , that is, the type of social campaign that has lead generation as its objective .
Let’s make a short but important premise
similar to what we said in the article dedicated to the typical mistakes to avoid in Facebook ADS . Facebook has certainly changed a lot in recent times, especially in the last year and a half .
First of all, the pandemic altered
A whole series of data and therefore also the performance of sponsored ads on social media. Then, there was the update to iOS 14 which drastically reduced data tracking compared to two years ago together with a gradual increase – not in all cases, but in many – in advertising costs.
The pandemic and the new update to iOS 14 have therefore transformed the way of doing lead generation through Facebook ADS .
In this article, Alessandro Desilvio , one of our Facebook ADS Specialists, and I will explain what we do on a daily basis for our clients with the aim of lowering the cost of Leads on Facebook ADS .
What is meant by Lead Generation?
Lead Generation , unlike traditional direct sales, is the process that allows you to collect the data of a user potentially interested in our products/services (lead), often in exchange for a free resource (lead magnet) such as an e-book, a video or a podcast.
Sponsored ads for lead generation on Facebook have the following ultimate goal:
registering for a webinar;
the request for a quote.
the request for a consultation.
These are therefore campaigns that serve to collect contact data to be subsequently processed with offline negotiations, telephone calls and everything that is part of normal business life and sales.
When does it make sense to launch a Lead Generation campaign through Facebook Ads?
Does it make sense to start a Facebook advertising campaign targeting a cold audience? Yes, but the product should already be known.
Alternatively, you should stimulate latent public demand and therefore already know the needs of your potential customers. How does your product or service satisfy the needs of your audience?
Regarding the campaign objective, if you need to get leads, then yes, you can use “conversions”. However, it always depends on the purchasing process : how long and complex is it?
For example, if the consumer already knows that he has to buy a mosquito net, because he either has to replace it or has to install it, the advertiser does not have to convince the end customer to buy the mosquito net. Instead, he has to prove to the public the quality of the product.
In other words, you don’t need to send a 78-hour video that illustrates all the reasons why you need mosquito nets. You don’t need 12 emails that follow a funnel that ends with the download of an e-book on the 78 reasons why you should choose mosquito nets.
So whether or not to cold test audiences depends on what you’re selling and how long the buying process is .
How much does an average lead cost on Facebook?
There are no parameters that are Fusion Database common to all . We deal with clients who, with a cost per lead of €30.00, obtain excellent results in terms of turnover. Others, on the other hand, acquire leads at €1.50, but for that specific sector the cost is too high.
The cost per lead is high or low depending on several factors:
what is for sale;
what is the value of the product or service sold;
how long the customer has been buying from the company that runs the campaigns;
what is the goal.
In fact, there are leads who perhaps sign up for a webinar and then eventually purchase it later. In other words, they are not immediate income.
The answer is therefore “it depends”. There is no table that indicates how much the lead should cost . It depends on the specific case and on a series of factors.
What are Facebook Lead Ads?
When we launch lead generation campaigns, Facebook gives us the opportunity to acquire contact in different ways :
through a landing page containing a form;
by setting up Facebook’s native contact form ( Lead ADS );
on messenger;
via calls;
on an app.
Lead Ads , therefore, are nothing more than a specific Facebook format that allows you to acquire user data directly on the platform , without referring to any external “conversion location” (such as a landing page or a website).
Interactive forms usually have Cracking the Belgian Code: (Maximize Your Reach in the Heart of Europe) lower costs, but they must be used well because the ease of filling out the form risks lowering the quality of the lead . A useful tip is to add questions within the form to understand if the user who left the contact is the one we are looking for. In this way we maintain a high quality of the leads acquired.
