Of course, these changes would not be happening if it weren’t for a radical change in consumer behavior. Statistics show that digital technologies they touch every aspect of human life, both personally and professionally. By For example, One in eight couples who married in the United States in 2009 met via social media. And most companies use social Explosive Growth media to find talents. According to LinkedIn, Companies use social media to search for talent, And 95% of them use LinkedIn. The world’s largest social network, Facebook, Has exceeded one billion users, And about half of them connect to this social network through devices mobiles. If Facebook were a country, It would be the third largest in the world, After China (1,340 million inhabitants) And India (1,220 million inhabitants) .
Five of the top ten countries that pass
With all this stratospheric growth in the use of social and mobile media, These two categories represent only 6% and 5%, Respectively, Of all digital media spending (most of this expenditure is dedicated to advertising in search engines). Search and banners). Alejandro , Explosive Growth executive vice president of in Latin America, “Almost 100% of the Latin American population on the Internet. Visits social media destinations every month.” Visits to Facebook are Motion Picture Equip & Supplies-Mfrs business email list equivalent to. One in four minutes spent online in that geographic region. This, Of course, Has huge implications for advertisers. Consumers control the conversation on digital media. Search for any product or service online, And in many cases, You’ll find that the vast majority of results come from consumer review sites like.
And although this seems impressive to us
Digital media also led to a drastic change in the way we interact with traditional media. Companies that advertise on television know that the fastest way to assess the response. Of their audience is through the “second screen”; that is, through their mobile phones. The term refers to how people use their cell phones to search for something Explosive Growth that interests them when they see it in a television commercial or show. Media companies or ad agencies can take advantage Sale Lead of this consumer behavior by asking them, for example, To vote for their favorite singer on American Idol or to text your company. For a coupon code or more information about of your product. It is also possible that companies invite consumers to like their products on Facebook from their mobile phones.
