Any informational page that contains fewer than 300 words is at risk of falling into the thin content category and you’ll need to expand these or remove them. This doesn’t apply to functional pages like login pages or contact pages but any page that has a target keyword should include at least 300 words of content.
Keep in mind that 300 words is still a very
Low word count and it’s difficult to dataset deliver any real value without exploring topics in more detail. There are some exceptions (eg: if you have a glossary with individual pages for each definition), but almost every page you publish will benefit from exploring topics in detail.
While there’s no perfect word count for SEO, longer content tends to rank higher in Google but there’s no fixed formula that works for every piece of content.
We explore this topic (in plenty of detail) in the following article: What is the best word count for SEO?
Step #7: Merge or differentiate competing content
Over time, you’ll often find multiple uses for toll free voice mail to increase your business! pages compete for the same keywords. The problem with this is you’re essentially splitting potential search ranking between multiple pages, meaning they all rank lower instead of one, improved page ranking higher than them all.
This is called keyword cannibalisation.
For primary keywords, you can overcome this by creating category pages for the topics you want to publish regular content for. This way, you can optimise the category pages to rank highest in the SERPs and avoid splitting the rewards across too many pages.
However, this doesn’t work for the secondary and long tail keywords you target across much of your content.
To prevent keyword cannibalisation, the best strategy is to regularly audit your content and identify pages that are competing for the same keywords. Next, you decide whether to merge the competing pages into an improved piece of content worthy of ranking higher or differentiate them – ie: offer something of different value in each piece.
For example, a website publishing buying advice on cars may have two pages competing for the keyword “best family cars,” which may sound like it already targets a specific audience.
However, the publisher can differentiate further by updating these two pages for different family types and purchase interests, such as families of five and second-hand cars specifically, as shown above.
Step #8: Update and optimise visual content
As you update your old and high-value content austria business directory make sure you also update the visuals on each page to ensure they remain up-to-date and relevant to the content. The images, graphics and other visuals on each page should reinforce the key points made in your content. Over time, these points are going to change – in some cases, mildly; in others, drastically – so your visual content needs updating as soon as it starts to lose relevance.
