E-commerce is the pending subject for small Spanish Brunei Email List companies The need to adapt to the digital environment is essential to survive in today’s market. Although the presence of SMEs on social networks and the web is increasingly notable, their efforts are not united to boost trade . According to an internal Brunei Email List study by BeeDIGITAL , in Spain, only 16.7% of retail businesses have an online sales service or channel. This figure shows a clear difficulty to build a solid strategy based on the digitization of the sector in the short term. The situation left behind by the pandemic reinforces the need to work on this point more Brunei Email List than ever.
The BeeDIGITAL study reveals a curious Brunei Email List incongruity: SMEs in the sector do invest in the digital environment for communication (social networks, web presence), but they become obsolete when it comes to facilitating the purchase process. E l 67.4% of retail businesses in Spain have social media channels, but only 34.1% of companies in the sector have website. This causes many Brunei Email List clients to have to resort to the transaction physically, which is not effective in the current scenario. First, because the situation that has caused Covid-19 requires telematic sales channels. Second, because it is essential to position yourself Brunei Email List among the competition through customization and branding tools.
On the other hand, and according to the Brunei Email List recommendations of BeeDIGITAL, the leader in Spain in digital marketing solutions for SMEs and Self-Employed, online sales are valid for all types of companies, even those most deeply rooted in the sale leads traditional business model . It is Brunei Email List not just about opening another avenue for sale; it is also about building customer loyalty, making services more flexible, guidance and support,… The benefits are evident, but, above all, there is an undoubtedly important dimension of need in this new Brunei Email List social scenario.
