consumers claim to have made purchases online since the Dominican Republic Email List pandemic began and 36% have done so for the first time due to the current situation. Although, according to data from the study « Dominican Republic Email List Covid-19. Pulse study on the shopper and the retail sector »published by the Momentum agency , only 13% of those who tried delivery will continue to do so, which Dominican Republic Email List means that almost 9 out of 10 new online shoppers will return to traditional shopping.
One of the main causes can be the bad shopping Dominican Republic Email List experience, in which they miss being able to touch and use products, share that experience with family and friends, Dominican Republic Email List discover new products or even try them. In terms of categories, the products most purchased online are household products (69%), clothing (65%), electronics (64%), books, music, movies and games (62%) and Dominican Republic Email List food (60%).
Still, shoppers have missed physical spaces Dominican Republic Email List like clothing stores (77%), followed by supermarkets (72%) and electronics stores (71%). The return to the stores has been well received by consumers, who have experienced a sense of freedom and satisfaction. Consumers Dominican Republic Email List who are more informed sale leads and planned than before -41% make the shopping list before visiting the establishment and look for products online, 35% get information on the website or in the brand’s app and 31% use social Dominican Republic Email List networks to learn about products-, and that now more than ever they look at prices -more than 95% feel satisfied when they benefit from a promotion or a discount.
