We present our new report Discovering the new consumer 2021 , which includes a summary of the most important insights of 2020 to understand the new consumer . To prepare this report, Which has the support of the Marketing Association of Spain-MKT and the Mobile Marketing Association-MMA Spain, We have analyzed the use that consumers have made during 2020 of web pages, Apps, games, Platforms of video and music streaming, most Descubriendo nuevo consumidor searched terms in Google , as well as social networks such as YouTube, Facebook, LinkedIn . Tastes and behaviors, The impact of the pandemic has produced an increase in the use of digital channels, Social networks and mobile phones by citizens and has left us with very similar. Consumption trends throughout the world.
Google, YouTube and Facebook lead the digital world
Buy the need to access information, the rise in the consumption of video content and the need to find digital spaces where we can interact with our loved ones during confinement led Google, YouTube and Facebook to become the websites with the most traffic in the world, being the latter is also the mobile application-App with the most active monthly users in the world, followed by Discovering the new consumer 2021 – Platforms Coronavirus and Organizations business email list Confinement Concern about the pandemic made the Coronavirus the most searched term in Google both in Spain and in the world in the year. However, This is not the only Descubriendo nuevo consumidor coincidence. Which was the third in the world and the fifth in Spain.
The importance of social media during the pandemic
The pandemic has accelerated the need to interact through social networks and instant messaging, which have become the source of daily information. It is as if they did not exist. The contents that have generated a greater number of Likes-Likes have been mainly emotional both on Sale Lead Twitter and on where it seems that users around the world have wanted to show their engagements. The mood has also been present in many networks occupying the top positions in the content more likes on all networks.
