It’s the year 2000, and you’ve designed Democratizing Creativity: something on your computer. “Cool,” someone says. “What did you use to make this?”
“Photoshop,” you say.
“Oh.”
For decades, this was the public’s Democratizing Creativity response to digital art. This was the public’s response to the advent of photography and later to the widespread adoption of smartphone digital photography. This was also the public’s response to electronic music, like in 1997 when Rolling Stone wondered: Does sampling and creating music from electronic sounds even qualify as songwriting or musicianship?
In 2024, these things aren’t up for debate
Today, venerated institutions like the Smithsonian feature the artists who’ve embraced these new tools and pioneered the digital age. Creating Democratizing Creativity: music tracks from samples, electronic instruments, and digital tools is a regular, accepted practice in the music industry. The global electronic music business itself is valued at $11.8 billion, growing 17% between 2022 and 2023 alone. And when was the last time you went into your darkroom to develop a photo?
So, what does all this have to do with artificial intelligence (AI) and marketing?
Everything.
Artificial Intelligence Is Here To Stay
You don’t have to like electronic music. You don’t have to like digital art, and you don’t have to like AI or machine learning, but these things are Democratizing Creativity: here to stay. The global artificial intelligence market size was estimated at $196.63 billion in 2023, is on track to hit $279.22 billion this year, and is projected to hit $1,811.75 billion by 2030. That’s a compound annual growth rate (CAGR) of 36.6%, which means at least one thing: this genie is never going back into the bottle.
A 500-page Stanford University worldwide
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AI trends report published this year revealed that “…corporate AI is the only player in the room right now.” Of all new foundation models developed in Democratizing Creativity: 2023, “industry” accounted for 72%, overshadowing categories like “academia” and “government” by a staggering amount.
We’re at the uncomfortable and unavoidable moment that comes with any major technological disruption—and we saw this not too long ago with the advent of the internet. Do you remember the moment you realized, Huh, everyone I know has an email address? (Bill Gates remembers.) If you’re 35 or older, you probably remember a world where snail mail and faxing information was essentially the only way to send and receive correspondence. But, as Gates mentions, the internet became increasingly common and one day, everyone had an email address and shopped online. Google, the company, even became a verb—as in, “Just google it.”
The internet offered the world a completely
new, always-on dynamic—for better or worse—and had exponential effects that forced widespread adoption for individuals and businesses. This is Democratizing Creativity: the same situation we’re in today: Organizations that don’t apply AI technology to grow, optimize, and deliver more to customers will fall behind.
Yes, there are problems with how AI models of all kinds have been trained, and yes, there will be displacements. For instance, a recent report by Goldman Sachs suggests AI may replace as many as 300 million jobs over the next 10 years. That’s over 9% of all jobs worldwide. As a society, we must be proactive, compassionate, and mindful about these very real issues—but that’s a topic for a different blog.
The same Goldman Sachs report cites that more than 85% of total US employment growth since 1940 has occurred within occupations that didn’t previously exist, meaning we’ll likely continue to see new roles develop hand-in-hand with advances in AI.
So, if you’re worried about AI replacing
you in the workforce or changing your job, the best thing you can do right now is adapt because battling a $1,811.75 billion industry is like trying to block Democratizing Creativity: a waterfall with a paper cup. So, don’t fight the tools that are reshaping our world—become fluent with them instead.
The Truth Nobody Wants to Tell You About AI Tools
According to the 2024 Work Trend Index published by Microsoft and LinkedIn, 78% of AI users are bringing their own AI tools to work (“BYOAI”). This includes employees across every age group, not just Gen Z. Yet 52% of people who use AI at work are reluctant to admit they’re using it for their most important tasks, while 53% worry that using AI on important work tasks “makes them look replaceable.”
That means three out of four people use AI at work—a figure the same report mentions has roughly doubled in the last six months—but they don’t feel comfortable talking about it for fear of job security.
There are two problems with this
The first is that both organizations and employees are missing out. If workers felt more comfortable talking about the tools, prompts, and techniques Democratizing Creativity: they use to automate routine tasks, execute faster, and work more creatively, companies could implement the best techniques at scale, benefit from better strategies and more informed decisions, and train other employees on AI best practices.
That leads to the second problem. Company data and cybersecurity can be at risk without well-understood AI best practices. So, it’s crucial for companies to ensure employees don’t just feel secure, but are genuinely secure enough to share how they’re using AI.
And there’s one more thing: new research shows that employees who self-identify as heavy users and creators of generative AI (88% of whom are in nontechnical jobs like middle managers, administrators, and marketers—in fact, the most regularly reported generative AI uses are in marketing and sales) are an in-demand employee group that strongly emphasizes flexibility and Democratizing Creativity: relational factors like meaningful work, caring leadership, and well-being over pay. Because of this, they represent a flight risk to companies that don’t offer such flexibility and factors beyond compensation.
It’s hard to reskill and upskill if your
talent takes off—something 51% of respondents to a recent McKinsey survey in technical and nontechnical roles plan to do over the next six months.
A Lower Barrier to Entry Is a Good Thing
Tools like Adobe Photoshop aren’t necessarily cheap. However, buying and storing canvases, quality paints (which kind, by the way? Acrylic, oil, pastel, watercolor?), pastels, charcoal, blending tools, brushes, easels, and more also require not just a significant investment, but the physical space to store mountains of materials. Add to that the very real cost of not having Ctrl+Z (undo) while practicing with finite, analog materials, and the barrier to entry becomes a tall wall to scale.
Replace all the details in the above
paragraph with musical instruments, photography, videography, publishing, 3D modeling, financial investing, game development, and more. Digital tools tore down the barriers in those industries and enabled people from all walks of life to participate in ways they couldn’t have in decades past.
For the first time, kids who can’t afford supplies and instruments have an environment where they can practice. In a reality where college costs are 1,502.03% higher what-is-yandex-wordstat-and-how-to-use-it than 50 years ago, young adults who can’t afford increasingly astronomical tuition rates have access to platforms where they can learn, especially if they have the drive to use free internet tutorials and teach themselves.
And in a world where only an elite few
could share their stories with the world, services like Amazon KDP, Wattpad, and Medium have allowed people from all backgrounds to bypass Democratizing Creativity: gatekeepers and share their work with a global audience.
Using AI in Your Marketing Strategy
In the exact same way, AI tools have the power to democratize creativity once more, putting powerful tools in the hands of a broader population and alb directory diversifying our workforce. When it comes to AI marketing tools or simply using AI in marketing efforts, the possibilities are endless. Here are just a few:
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