Conversion Funnel: What is TOFU, MOFU, BOFU and what are they for [Examples]

What if they told you that understanding these acronyms is one of the keys to selling online ? Surely the concept of a conversion funnel sounds a bit more familiar to you. If a business does not have a funnel, it is very difficult for it to be profitable. Because a funnel is not just about hiring a Digital Trafficker to buy traffic and take it to subscription or sale pages. A funnel is made up of different stages and in each of them you have to offer the potential customer the content they need. Neither more nor less, only what they need to move to the next stage. This is exactly where these acronyms come into play. MOFU and BOFU will represent the type of content you need in each of the stages.

BOFU content in your conversion funnel

Or rather, if you go down the street, would you ask the first person you come across if they would marry you? (I think not, but everything can be). But if you start talking to a person little by little and tell them to meet for a drink, they are more likely to say yes. After the Banks Business Email List first date, if the two of you want to meet the other person, it is even more likely that you will meet again. After meeting up a few times, you are sure to introduce yourself to your friends. Later he will meet the parents, relatives, etc. The safest thing is that you will end up living together and you will probably get married to start a family.

Content for each stage of the conversion funnel

And like I said, you have to be able to move people from one stage to another. To do this, you will have to create specific content for each of the three stages. We are going to see what content and types of ads on social networks to create in the TOFU, MOFU and BOFU and what type of ads TOFU – Top of the funnel The TOFU part is the first impression Sale lead you are going to have with your target audience, so don’t screw it up. It’s your first date, so selling directly to them can be a “bit pushy.” A phrase that I really like about this post on Ron is: You are not selling products or services, you are selling solutions, Rewards and fun. in other words, the end result. Therefore, This stage we do not have to offer our products directly, but to show solutions.