Once you’re happy that your low-value content is improved and ready to update, you should run a quick check on the technical SEO essentials to make sure no performative aspects could get in the way of higher search rankings.
Here’s a quick summary of the key points to check before republishing:
- URLs: Make sure URLs are descriptive telegram number database unique and include the target keyword.
- Page title: You’ve got 55 characters to create a compelling page title that includes your target keywords, differentiates your content from other listings in the SERPs and encourages users to click through.
- Meta description: Check each page has a unique, descriptive meta description that accurately summarises the content on your page and the value it delivers.
- Headings: Check your h2, h3 and h4 headings are correctly formatted and include keywords where possible.
- Internal links: Link to relevant pages on your website, including topical category pages where possible.
- External links: Ensure external links are up-to-date, relevant and point to quality sources.
- Image compression: Compress images to reduce file sizes while maintaining hi-res quality.
- Image alt-text: Check every image has alt-text describing the contents of your image and the primary keyword or a relevant variant.
- Loading times: Check loading times for each page and diagnose any issues (eg: large image files).
The list above isn’t a complete audit. It’s a quick summary for individual content pages, so it doesn’t count for sitewide issues, such as server requests, hosting quality and responsive design. You’ll also have to check other technical factors of each page after you’ve updated your content: indexing, crawl errors, broken links, etc.
This is among the many reasons that regular content audits are important.
A quick content value checklist
Before we sign-off, here’s a quick a tourist guide around france checklist for identifying and improving low-value content?
- Identify pages with high bounce rates
- Identify pages with low Avg. Time on Page
- Identify low-traffic pages (organic)
- Check your content is unique
- Check it satisfies the user’s query
- Make your content actionable
- Review the quality of writing
- Check for spelling and grammar mistakes
- Use everyday, conversational language
- Remove jargon
- Remove anything that doesn’t add value
- Structure content to help users find value
- Use plenty of headings
- Write short, clear paragraphs
- Use bold styles, italics, blockquotes, images and data visualisations to highlight key points
- Use bullet point lists where appropriate
- Check your content is up-to-date
- Information, key points, etc.
- External links
- Stats
- References
- Review internal links
- Fix any broken links
- Remove or update pages generating no traffic
- Remove or expand thin content
- Remove or update duplicate content
- Merge and improve competing pages
- Include descriptive alt-text for all images
- Provide text transcriptions for important audio and video content
- Aim for loading times <2.5 seconds
- Run plagiarism checks to see if anyone is stealing your content
Is your content strategy in a mess?
If you’ve got more low-value content austria business directory than you know how to deal with, our SEO team can help you identify and prioritise the pages that you’ll benefit most from updating. Call us on 02392 830 281 or fill out the contact form below to find out how we can boost the performance of every page on your website.
