Cannibalization happens because of categories and tags. How much does an incompetent SEO consultant cost? This is another important topic, one of those questions that, unfortunately, many entrepreneurs do not ask themselves.
Below is a screenshot from Search Console and Analytics showing a site that had a poorly executed redesign, causing serious issues and causing a traffic crash.
Seo lead generation
*In the photo is a screenshot from Search Console demonstrating the decrease in traffic due to the new website .
*In the photo the Analytics screen for the same client.
Obviously, the collapse of a site means a drastic decrease in the number of visitors and, consequently, sales.
In short, here’s what happened…
A potential client contacted us two months ago (we will not mention his name out of respect for privacy).
This client had redone their site and
As unfortunately still happens too often, the essential steps to preserve the existing organic traffic had not been taken.
It should be no secret that when remaking a site, it is essential to avoid traffic collapse…
… but if you rely on the wrong agency or freelancer, who doesn’t know what he’s doing, the result is a disaster – as you can imagine by looking at the screenshots above.
Well, let’s get back to our case study now. Let’s see what we did to get stratospheric results with Legge3.it. Let’s start with the critical issues that this client had in the SEO field and let’s comment on them together.
What were the SEO critical issues for Legge3.it?
In addition to the creation of specific Ebay Data landing pages for landing Facebook and Google campaigns, to ensure the construction of a high-performance and stable digital system over time, we have implemented specific SEO optimization activities on the site .
In particular:
website restyling ;
cannibalization resolution ;
optimizations for keywords related to “law3”, “over-indebtedness law”, “suicide prevention law”;
keyword research on “latent” concepts (for example “current account seizure”, “severance pay seizure”, “salary seizure”, etc.).
Let’s look at them in more detail.
SEO Lead Generation: The 4 Strategies We’ve Implemented (And How You Can Apply Them To Your Business)
The first strategy is to optimize your website.
The Legge3.it website has been restructured in order to:
update the graphic layout;
make the site more efficient by introducing CTAs ;
optimize content for SEO;
differentiate your brand from your competition through copy.
*The photos show the before and after restyling of the Legge3.it website.
The second step was the resolution of cannibalization.
SEO “Cannibalization” occurs when Cracking the UK SMS Code: Unleashing the Text Messaging for Business multiple pages on a site compete for the same query.
This phenomenon can lead to a dispersion of resources and the overall relevance of the site in the eyes of search engines.
Cannibalization can be harmful because it splits search authority across multiple pages instead of concentrating it on one, thus compromising the overall performance of the site in the SERPs.
